Monday, May 13, 2019
Airline Customer Service Research Paper Example | Topics and Well Written Essays - 750 words
Airline Customer Service - Research publisher ExampleWith the m any(prenominal) options that atomic number 18 in the function market today, airline customer dish out has to be top nonch in order to gain repeat customers. Needs and anticipations of the customers Airline customer go have deteriorated in the recent years due to growth of the travel industry. There has been lack of amenities. The airlines character the 9/11 events as reason for their actions by justifying it as economical necessity. Further implementation of newer applied science for security screening has added to the frustration of the customers. There is also the matter of the employee and customer relation. This is usually transmitted from the management level. The way they ar treated by the management, which in turn is reflected in the employees behaviour towards the customers, affects the employees morale. Airline companies are constantly in competition with each other for every customer, but even then t hey are not making the necessary investment in the customer service department. It is not logical for the travel industry professionals to believe that the customers expect 100% efficiency in the aerodrome services. Mostly customers expect near failure in service but at the same time they expect every trial from the Airline Companies to maximise service efficiency. Service failure trick occur when the customers expectation regarding the level of service is not met. Customers expectations too vary. ... The idea was that if the Passenger Bill of Rights was passed through the Congress, then on that point could be a set of guidelines to perform service to the customers and there could be penalty where there entrust be non-compliance. Over the years, customers tolerance level on bad service has declined. Based on this the airport companies feel there is increased possibility of air rage among customers. A study has been made on customers perception towards air rage. There are certai n physiological and physical factors all over which the airlines have no control like flight delay owing to poor weather. In much(prenominal)(prenominal) case even though the customers perceive this as bad service they still do not have the propensity to air rage. The study has further shown that there is a decline in the customers expectations for higher(prenominal) level of airport service. Many people feel that flight delays, overbooking and cases of lost baggage are putting green occurrences these days. If this is true then the customers hold these expectations while traveling long distance in flights. In such cases air rage occurrences get suppressed. Airline customers feel that they are entitled to certain privileges and if they are not granted, the customers are inclined towards more aggressive behavior. Dissatisfaction can arise in customers when there is bad service after good service. One way of moderating customers perception of bad service is to provide unequivocal act after a poor service. If airline services can make up for any poor service then the customers may not approve of air rage. Reducing the customers negative attitudes towards airlines can create customer satisfaction. Hence the airline company should take every
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