Greendex Essay Example | Topics and Well Written Essays - 750 words

Greendex - Essay Exampleers through a common measurement scale of variables to all(prenominal) raster and weighting all separately according to their importance and placing them together to come up with an integrated analytic thinking (Symington and Dunford 44). It has been far-famed that the Greendex has enforceed all the comfort, dexterity, fit, and toughness expected from the N-DEX disposal glove with integration of the eco best engineering that is noted to accelerate biodegradation especially in landfills thereby boosting environmental performance.The Greendex system empowers consumers across the world to employ sustainable manipulation. The system achieves this through its feedback system that provides consumers and their consumption patterns of compatriots. Moreover, the Greendex has a GlobeScan system that works directly in supporting the mission of the National Geographic that inspires people to take care of their plant by changing not only their leadership system but also the nature of their human behaviors. Therefore, unlike the darkened conceptual where human behavior was never monitored in relation to the environment conservation, the new conceptual poser or the Greendex has initiated mechanism for environmental conservation through changing human behavior as salutary as assessing progress on such human behavior change and the progress of sustainable consumption across major world economies.Notably, before this new model, consumer had never developed behaviors that were environmental friendly and their consumption habits were never stainable, but rather led to enormous production of carbon dioxide into the environment. Carbon dioxide among other glasshouse gases has been known to be injurious to the environment especially on their effect of ozone layer depletion. It should be noted that the depletion of the ozone layer has since led to numerous changes to the world climate especially leading to global warming that wee since has diverse a nd devastating effects to the environment (Symington and Dunford

Occupational Health and Safety (Hazards in the workplace) Essay

Occupational Health and golosh (Hazards in the workplace) - Essay ExampleThis essay talks about the people employed in exploit industries that drive to take outstanding precaution of their occupational health and sentry duty. Often, there are many hazards, ranging from cuts, bruises, limbs and legs breakages among others in the work place that the workers tell on daily basis. Many manufacturing industries are under pressure to channelise out whole the safety precautions, which would help their worker and, save them from the unexpected injuries. Notably, a lot of companies earn adhered to the rules and have substantially minimised the injuries to their workers. In this report, I am going to outline the occupational health and safety in benign prostatic hyperplasia Mining Company in Australia, with specific attention to barbarian machinery. Particularly, I have chosen hazardous machinery since mining employs heave and very dangerous machines that, often, terminate the lives of the workers. Sometimes, the workers concord serious injuries, which light up them bed ridden for a long time. Mining Companies spend a lot of money in treating the workers from the injuries that they sustain during the work. Considering the fount of BHP mining, a careful study revealed that the hazardous machinery contributes to most of the bruises and cuts that the workers sustain. Usually, the workers take certain risky moves that scupper their lives. Indeed, near of them do not take the ethical workplace culture as an important sentiment of the organisational performance. The report also shows that the cultural factors are critical in driving the organisation to success. ... ultimately it ends with a conclusion. Introduction In reality, the people employed in mining industries have to take great precaution of their occupational health and safety. Often, there are many hazards, ranging from cuts, bruises, limbs and legs breakages among others in the work place that the w orkers report on daily basis (Angle, 2004, p. 45). Many manufacturing industries are under pressure to carry out all the safety precautions, which would help their worker and, save them from the unexpected injuries. Notably, a lot of companies have adhered to the rules and have considerably minimised the injuries to their workers. In this report, I am going to outline the occupational health and safety in BPH Mining Company in Australia, with specific attention to hazardous machinery. Particularly, I have chosen hazardous machinery since mining employs heave and very dangerous machines that, often, terminate the lives of the workers. Sometimes, the workers sustain serious injuries, which make them bed ridden for a long time (Barry, 2008, p. 66). Mining Companies spend a lot of money in treating the workers from the injuries that they sustain during the work. Considering the case of BHP mining, a careful study revealed that the hazardous machinery contributes to most of the bruises a nd cuts that the workers sustain. Usually, the workers take certain risky moves that jeopardise their lives. Indeed, some of them do not take the ethical workplace culture as an important aspect of the organizational performance. The report also shows that the cultural factors are critical in driving the organisation to success (Erickson, 1996, p. 124).

Answer the question from the book Essay Example | Topics and Well Written Essays - 750 words

Answer the question from the book - seek Examplein other instances, well-nigh of the IT parts do not have budgets of their own. They, in most cases pull down other departments for the services that they provide to them. As such, it becomes hard for the department to project its expenditure levels. Moreover, equipment keeps changing, with the increase in the level of technology and innovation. It makes it difficult to handle this whole expenditure record, one that puts into consideration all the expenses including the miscellaneous. 2. To solution the question as to whether IT systems are an expense or an asset, first it is meaning(a) to understand the difference between an asset and an expense. While an asset is an economic resource, an expense takes away economic resources. Initial investments in IT systems are an asset to an judicature like IVK (Austin et al. 54). On the other hand, they are an expense if they became obsolete. It is unfair classifying the systems as expens es, in spite of their high initial costs. For instance, telephones were an expense when every department required them. They made communication within the organization easy and simple, and more than efficient. They simplified the mode of communication in the organization, and made the daily operations easy. Activities ran smoothly with improved communication. Their contribution to the overall out was overwhelming. These were assets to the organization. However, with the technological advancement in the organizations, there was the introduction of fracture communication methods such as e-mail. This made telephones obsolete, making them an expense, as the organization had to faze them out indefinitely. This makes them more an expense at the end. 3. IT as a department has little expenses. Because the department provides services to other departments, it is important for the organization to allocate the IT expenses to these departments. On its own, the IT department spends less, as it only require keeping its operations going. The main reason for the establishment of IT departments in organizations was to provide technology and communication services to the rest departments. This makes IT the biggest and most synergistic department in an organization, as the organization entirely relies on it for these services. Choosing to allocate all IT related expenses to the IT department would leave it with a huge budget. Nonetheless, it is difficult to track all expenses of the IT department. Condensing all the organizational expenses on IT services under the IT department, there would be no track of organizational expenditure on the IT department, and then poor track of the organizational expenses. 4. The IT should operate just like any other organizational department. Although, cod to the sensitivity in operations of the IT department, in most cases, the department runs its operations independently, there should be a limit as to how far this freedom could go. As e stablished by Reuben, it is hard to keep track of all the expenditures in the IT department (Austin et al. 61). On the other hand, there is the need for monitoring of its operations as well as regulation. Therefore, the department should not be independent altogether. There should be a poser regulating the amount IT spends, to make sure it does not overstate its budget. 5. Acquiring new systems is an expensive affair. Therefore, most of the organizations opt to maintain the existing systems, as long as their importance

International diversification Essay Example | Topics and Well Written Essays - 3000 words

International variegation - Essay ExampleInternational diversification occurs when a company business in more than ace country and is measure by the number of the countries the company occupy (Hwee 2007, p.17). Firms are alship canal seeking for ways to increase their activities (Moncada-Paterno-Castello at el 2011, P.586). It can be through portfolio diversification, acquisition, Merger or resource enthronization funds (Hwee 2007, p.17). In recent ties international diversification has been made easier by Formation of trade organizations and minimized trade barrier allowing the companies to expand internationally (Gaur and Kumar 2009, P.172). A company whitethorn choose to diversify internationally scorn its size provided it has products that can be used across the boarder. However according to Hwee (2007, p.17) requires huge capital investment due to commercialiseing, restructuring of the management team, research to understand the juvenile market and other investments while the growth may be hindered by other factors such as cultural values, political stability and exchange rates. there is contradicting information on whether diversification is beneficial to a company or not (Marcelo at el 2008). This paper will critically analyze the advantages and disadvantages of a company diversifying internationally. Advantages Growth A company diversifies internationally to new market one such company is the South Korea based Samsung electronics that has intensify its marketing globally and the outcome has been positive. Samsung electronics is a subsidiary of Samsung group and is the leading smooth telephone set manufacturer after overtake the Nokia Company. Electronic companies are expanding like any other business to acquire their market share (Jaemin and Chan-Olmsted 2005, P.183) Samsung electronics oddly mobile Phones has Increased its market share by export its products internationally as well as manufacturing products which are affordable by low incom e earners, mid income earners and high income earners. Africa is one of the fastest growing spry phone markets with recent study showing Africa as one of the continent with more mobile phone subscribers than landline users. In Fact, analysts estimates that Mobile Phone use in the last five years has been increase at a rate of 65 percent per year. The growth s associated with the fact that they are the study means of communication, networking and also development (Kreutzer 2009, P.1). The leading Mobile manufactures have tapped into this opportunity by designing products that fits the Africa market and setting up offices to drive their goals. This is also China is focusing to grow manufacturing its Market in Africa (Brenton and Walkenhorst 2010, P. 577). agree to Thinesen (2011), Samsung is leading in the mobile phone Market share with about 25.3 percent of the total market share. Samsung electronics has realized growth in their mobile phone market share in Africa and USA expira tion Nokia in 2012 (Jackson 2012), for the first time in a long period Nokia has been replaced as the leading company. It has intensified its Marketing strategy, increased its investment in new mobile application, and rolled out offices in new territory and their investment has paid of thus the realized growth. Globally, according to international data corporation mobile phone sales grew by 2.4 percent in the third quarter of 2012 with total sales amounting to 444.5 millions units compared to 434.1

My walk with ecology Essay Example | Topics and Well Written Essays - 750 words

My walk with ecology - Essay ExampleMy favorite chassis of emergedoor activity is move. I live in the urban city of concrete jungles with skyscrapers blocking out the sunlight. I miss the beauty of natural scenery. I have seen how man has destroyed his natural purlieu and upset the ecology of character and man. Industrialization brought along deforestation to make way for human habitats and agriculture. The increase burning of fossil fuels increased the release of greenhouse gasses and the sum total effect has led to planetary warming. My thesis is that Man needs to reconnect with nature to help preserve ecology. The simplest and most direct way of reconnecting to nature is by walking through the rural countryside. It is one of the best ways of observing nature and appreciating the immense diversity of life forms and the ecology. I believe that when Man comes to self-realization on his close relationship with nature, he will value it and refrain from participating in activities that would harm the balance of our ecology. I choose walking on foot to go sight seeing and explore nature because any other man-made mode of transport would burn fossil fuels and harm the environment with the emission of toxic waste gasses. When I walk at my own leisurely pace, I get to observe nature at work, childs play and rest. I think walking is the best way to get close to nature. Fenton recommended walking as a cheap and easy way to maintain health, effect weight loss and stay fit. We can charge two birds with one stone by taking up walking for health reasons as wellhead as to observe nature. Fenton said that move is not only better for your spirit, mood, and body, its better for your whole community. Trust walking. (Fenton 5). Walking does wonder for you while conserving the ecology. Walking is a cheap form of exercise. You only if need a couplet of comfortable walking shoes and thick socks to cushion your feet against blisters. The writer Werner recommended carryin g a backpack for your basic essentials akin a map, compass, a quart of water for every miles of walk, tissue and toilet paper, refuse / flake bag, waterproof / poncho, protective clothing against the cold and wet, energy snack foods and cell phone. (Werner 4). These argon for a day walk. If you are walking at night, you need additional equipment like a flashlight with extra batteries, flares, insect repellant, and perhaps a walking stick. If you are a photography and nature enthusiast, bring your camera and binoculars. If you are creatively inclined, bring along a notebook or sketch pad. The beauty of nature might chirk up you to write or draw roughlything. It is safer to prepare for emergencies in the event of being caught up in some unfavorable weather. A beginner should start walking during the day and on familiar terrain. One should address caution and plan a walk with a realistic distance as a goal in mind. I would keep in mind to let the people around me have it away m y intentions just in case if I dont make it back in time, they would know to send out a search party for me Walkers often choose routes to cut across natural terrain. I like the prospect to breathe in fresh air, unpolluted by traffic. Sometimes, I see the traffic along the effected paths and it is ugly traffic. Litter left behind by humans is detrimental. The wild animals do not know better than to ingest litter and this poses a health risk to them. Human food is not suitable for animals. Non-degradable refuse like plastic is an eyesore and dangerous when innocent animals ingest them. I would not have know about the effects of litter if I had not come across piles of them in my walks. They defile the natural beauty of the landscape. This brings up the use of the trash bag in my backpack. Every walker should be responsible for keeping their own trash out of the natural environment. Waste items should be deposited in the trash bag and carried out of the natural

The Girl in Hyacinth Blue in Manhattan Essay Example | Topics and Well Written Essays - 750 words

The Girl in hyacinth Blue in Manhattan - Essay ExampleThe shower, too, was carpeted-a special type of water-proof carpeting. And finally, the walls were carpeted-water proof and dirt-proof. Across from Myra mounted on the wall was a exposure of a young girl in blue she was given the painting as a gift from a customer, and when faced with the dilemma of where to place it, she decided the bathroom would be best. Its the only time she sat down for more than a minute, after all.Myra was always busy. Her work followed her from the location back to her atomic apartment. She was an inventor. Her larger efforts involved magnetizing roads and cars, but she could also be credited with the construct of the water-proof carpeting that covered her bathroom, and many others across the city of New York. The bathroom was something of a lab to Myrna, and she was invariably testing out new ideas for carpeting. She was fiddling with a few new ideas currently, none of which were fully complete. Car peting, it mustiness be understood, was essential in Manhattan. New York was a severely city, and especially welcome to something that would round the corners of its acute, looming skyscrapers. The Hudson River has great(p) so much, too, that water-proof anything was sure to be a best-seller.After a solid deuce hours of sleep, Myra awoke to the shoes of the little girl in the painting. She had somehow fallen asleep on the bathroom floor. Something about the girl in blue was so comforting. Perhaps that was why she placed it in the bathroom. But the girl is not herself meet by carpeting. How, Myra thought, could she be so at ease in a room full of jagged, hard edges What was protecting her Perhaps she was painted in a time far less dangerous, Myra reasoned. Myra brushed her teeth and left for work wearing the same thing as the day before, with childhood and comfort on her mind. The skies today were as unforgiving as a mother bear protecting her cubs (simile). It seemed that any s mall move could provoke hostility, could open the skies to let down floods not unlike those of the Hudson. It was cold and harsh, like the corners of the advanced rise steel buildings sprouting up all around Myrna (simile) on her walk to work. Cars now criminalize in Manhattan, streets were narrowed, leaving room for more and more buildings to be built. Myrna took her pocket-umbrella out and laughed to herself at fate of a once environmental friendly mandate given way to destruction of a different form. She make her way to her building, a three-hundred story high rise with the sign, Carpet Your World, lit above the door, contact by green water-proof carpeting. There was no grass in Manhattan, only grass-like carpet. Myrna eyed the door its two handles reached out to her, forcefully inviting her to enter (personification) the bane of an office lying a short distance beyond the doors. Not today. Today was not a day for working. Myrna kneeled down, picked an artificial flower from t he bed of carpeting, and turned towardwell, anyplace except the office. Walking several blocks, Myrna stopped at the gate of Central Park. Paved over cubic decimeter years ago with cement, Myras company had succeeded in carpeting the entire park in its latest untrue grass line, like the green carpeting in front of her office building. The rain had stopped momentarily, and she order down beside a large, comforting, artificial maple tree. Staring up into the sky, Myrnas thoughts fell on the painting in her bathroom. exterior of

Global finance Essay Example | Topics and Well Written Essays - 500 words

Global pay - Essay ExampleThe stock price of Lloyds Banking Group (UK LLOY) has dropped by as much as ?10 per sh atomic number 18 over the past 2 months. Ignoring the minor increase in the stock price during the outset week of July, this decline has been gradual over this period. The share price has dropped consistently during recent months due to a number of reasons that will be elaborated to a lower place. These trends also fall in line with some of the observations make during the beginning of the sample period based on macroeconomic trends in the UK and Europe in common (Desai, 2011). Based on information on other players in the banking sector, Adams (2011) says that most banks have been performing below their book values due to the longstanding negative sentiment in the financial markets over the constancy of these banks. At a time when the world is just starting to recover from the 2008 global financial crisis, investors are reluctant to place their money on this sector, e specially in favor of the bigger banks (Brown, 2010). Thus, a major factor inhibiting the growth of the share price is the current sentiment over liquidity concerns and debt quality indoors banks. Thus, the current stock scenario reflects the short term outlook of the investors.

Discussion board 5 Essay Example | Topics and Well Written Essays - 1250 words

Discussion board 5 - Essay ExampleThe application provides children with a good platform that enables them to learn their environment, grow, and to choose a cordial relationship with their parents. The various products from this fabrication include Toys, online games, and new(prenominal) manual games. In the recent past, the industry has experienced high level of challenger from both the veteran firms and new firms (McDonald, 2011). Owing to the cutthroat competition that has characterized the industry several firms are exploiting involution strategies such as exports in methodicalness to increase their fortunes in the grocery. In order to realize increase exports for their products in foreign markets the companies have adopted sound export marketing plans. Similarities between the exports plans The various exports plans that make it in the industry have a striking similarities, which defines them. The major similarity between the marketing plans for ToyLearn, Toys R us an d my own marketing plan is that they all target the children. Toys and childrens games target specific age group, which is children. It is important. Therefore, that the market plan is designed in such a way that when it is implemented it will be harmonic to the children who are the main targets. The fact that the entire three export market plans utilize all the media platforms to circularise their products is yet another similarity among the various marketing plans under review. It is worth noting that in order to oscilloscope the foreign and the domestic markets, all forms of media such as print, audio, visual, and the Internet has to be utilized. The internet is the latest admission to the media forms, which has grown rapidly in popularity. McDonald (2011) says that children are not left behind in as far-off as the Internet is concerned, kids from developed economies such as Europe and America is exposed to the Internet at a tender age. It is due to this reason that the mar keting plans targets the Internet as a vehicle to popularize their various products. The internet as a form of media has several potent capabilities, which makes it the media platform that has the widest coverage. In fact, the fond media is yet another aspect of the Internet that is utilized by the three marketing plans in order to reach the target audience. Almost everyone is into the various popular types of social media, which include Facebook, Twitter, and LilnkedIn. The three marketing plans have developed vibrant positioning techniques, which are responsible for ensuring success in marketing. The companies have positioned themselves as the company, which offers nonpareil medical services in America. The other positioning system is the fact that the company offers quality toys and other games at reasonable prices. The company is located at various strategic locations in America, which allows it to be come-at-able to various people seeking toys and other children games. McDo nald (2011) asserts that exporting is one of the important elements of global business strategy that plays a significant role in making globalization a success. Exporting is the selling of products in international markets. The success of exporting as an approach to international global strategy is highly pendent upon the input of the government. Government must develop interest and acknowledge the immense input of exports in stinting development. The procedures involved in facilitating exports of

International banking law Essay Example | Topics and Well Written Essays - 3750 words

International banking law - Essay ExampleThe objective of the Basel Committees iron out package is to improve the banking sectors ability to absorb shocks arising from fiscal and economic stress, whatever the source, and then reducing the risk of spill over from the financial sector to the real economy (Basel Committee on Banking Supervision, 2009). This paper shall present a critical analysis of the designs and finally make a determination of its efficacy, practicableness and compliance amongst the banking sector around the world. The repeated and continuing onslaught of economic stressors starting from the past disco biscuit has left the banking perseverance more fragile. The Basel Committee on Banking Supervision has long recognized its role in providing guidance not yet to banks but also to regulators to ensure that the banking system remains not only resilient in the face of economic slowdown or down turn but also to be more prudent in their fiscal management. The viabil ity of the Basel Committees previous recommendations and proposal of marriage was regarded as the cure for the ailing global banking industry however, Basel IIIs round of proposal be as well complex (Allen, Chan, Milne, & Thomas, 2010) BASEL III Proposals Emerging from the three pillars of Basel II that would include (1) risk management (2) regulatory organisation and (3) corporate governance that aims to ensure the risk sensitivity of capital allocation, quantification and separation of operational risk and assign risk, and lastly to align regulatory arbitrage. Basel III has the following proposal that aim to strengthen the international Banking industry further. 1. Capital Base Learning from its experiences in the past, the banking industry which have faced several global financial crisis have determined that the capital house of some banks are of insufficient quality. Normally these are the banks that are considered as the ground zero of the financial crisis. These banks are then forced to rebuild their capital base at a time when it is hard to do so. Governments are then forced to intervene that whitethorn save the situation temporarily however the domino effect of the whole financial industry depart just make matters worse (Basel Committee on Banking Supervision, 2009). A key element and rationale of this proposal is that common integrity is still regarded as the highest quality component of capital due to its peculiar record of absorbing losses when they occur, full flexibility of dividend payments and lastly it has no maturity date. It makes sense to use it as an instrument to ensure a banks liquidity. The proposal also emphasize that the creative room of firming up capital with non-common equity to meet regulatory requirement should be limited. However, regulators should also take into contemplation another form of high quality equity that can be converted into common equity these are equity coming from mutual funds and cooperatives. Respondin g to the growing concern on security the proposal also stressed the need for full disclosure of the nature of capitalisation. Capitalization Tier 1 capitalization refers to the actual common equity of a bank. In the current practice equity can be in a form of bond, stocks, tradable financial paper and other similar instruments. The very nature of the tradable instruments is the division of its value. BASEL III has

Case study on chronic illness Essay Example | Topics and Well Written Essays - 250 words

Case study on chronic illness - prove ExampleAmericans have health check screen and face little dangers of haltling the diseases because the insured go for the checkups which are sponsored by the insurers. Members of the countries with low socioeconomic power are rarely informed of medical exam cover. Low income in them also imposes great challenges in them taking the cover. From the chapter read on Rosalies health, she has no medical cover (Moroflubkin & Pamala 2012).The Healthy people 2020 have a send off to take medical cover to support Rosalie for the comfort of her life. She has to also remain on treatment while the medical policy matures. They also have a plan on how to educate her. Rosalies aunt will also get a medical cover since her income is low and in future she might not be able to meet her medical needs should they occur.WHO cares for the underprivileged peoples health providing them with medicines, education, food and shelter. This way, I will also plan to provi de the same to Rosalie and her aunt Rita. This will help relieve her of the burden bagging her life.If I had to move to the call, I would inform the health care professionals to have regular checks on the health of the aging macrocosm to avoid high costs of treatment. I would also advise them to take early control measures akin immunization on children in order to prevent future problems to the victims when they age (Toombs, David & Ronald 1995).If I had power of control over the resource, I would introduce free and compulsory immunization to the poor and carry out medical researches on peoples health in order to identify how and when to issue treatment to the needy (Dubey

Staffing Organizations Part 1 Essay Example | Topics and Well Written Essays - 1250 words

Staffing Organizations Part 1 - Essay ExampleThus, terms of fight pull up stakes entail permanent mesh contracts, in which the employees will have secure provisions for their craft positions. The permanent employment-terms fosters employee loyalty and keeps the workers settled as they focus on work hence, it will allow expert concentration of workers at work hence, effective service delivery (Aswathappa, 2005). Additionally, the business will also launch measures of eliminating conflicts among employees and misunderstandings that may arise at the workplace. However, there will be strict corrective action, including facilitation for verbal warnings, as well as, written documentation as warning for misconduct, to facilitate corrective action that follows legal restrict of permanent employment guidelines. There will also be employee performance evaluation and awarding of incentives and feedback to prompt the employees accordingly. The support structure for employees will help de velop employee relations with the business, creating loyalty and motivation to work effectively.Treating employees little favorably or discriminately based on age, religion, race, sex and disability among others are forms of discrimination under divers(a) provisions of law. Therefore, in creating a successful working environment in the business to avoid claims of different treatment, the first procedure is to review the state laws concerning termination processes as applicable to the permanent employment terms. This will help in ensuring the business follows due process in terminating the employees who fail to meet the working requirements and expectations without claims of disparate treatment arising. The management will file the issued documentation of warning before termination. Additionally, in factor of employment benefits claims, the business will follow due procedures as stipulated in the state laws and bylaws in the location of the business. Thus,

Labor law Essay Example | Topics and Well Written Essays - 8750 words

Labor virtue - Essay ExampleHowever, the comparing will be in limited aspects, labor law background in both countries, minimum engross, woman releaseing, and child working. Chapter I downplay The Kingdom of Saudi Arabia and the Unite Sate of America, which are the subject of comparison in this research, had, in respective(a) aspects of life such as politics, economy and law. Of course, there is different background in labor law in both countries.In this chapter we will refer to the historical stages of labor law in every state. (2) get together States labor lawbackground Employer took their labor trouble to court almost as soon as American became independent. severally state has its own court, and they often have disagreed with one another ab issue labor cases.(3) Because the First Amendment to the U.S. composing protects the freedom of association, the court did not outlaw Unions as such. At the beginning of the nineteenth century, a joint union tactic was for union membe rs to agree among themselves how much in wage they would accept from their employers the members also refused to work in the same shop as any other worker who accepted less than union scale. However, the courts held that this tactic was a criminal conspiracy,(4) (will be case as example under minimum wage section below). By the end of the nineteenth century, prosecutions for criminal conspiracy had become ineffective in irresponsible labor unions. There were two reasons for this change. First, a criminal case was too slow. The work could not be punished until after an indictment was issued and the case had gone to trial. This process took several months, during which the strike or ostracize was damaging the employers business. Second, jurieswrer increasingly made up of workers, not merely shopkeepers and landowners andworkers were hesitant to find coworkers inculpative of the crime peacefully trying to improve their wage and working condition. Employers, therefore, took their com plaints to civil court, and here they found the completed weapon for fighting unions the injunction. In the past, the law permitted judges to issue injunctions against unions freely.(5) In 1890, Congress passed the Sherman Antitrust incite in order to control monopolies in business, but the wording of the law was so general that it could employ to labor unions as well. The statute outlawed every . . . combination . . . or conspiracy in ease of trade or calling among the several states, Al thought this act was not used against strikes over wages ad hours, it was used to control union organizing. (6) In the infamous DanburyHatters case, the union sought to complot all the fur hat makers of America by boycotting the products of nonunion manufactures. One manufactures sued, arguing that the boycott did mitigate trade among the states and awarded hundreds of thousands of dollars of damages payable by the individual workers.(7) Twenty-five years later, in 1914, Congress passed th e Clayton recreate which stated, the labor of a human being is not a commodity or article of commerce and no . . . injunction shall be granted in any case between an employer and employees . . . growing out of a dispute concerning terms or conditions of employment, Union leaders regarded the Clayton act as a not bad(p) victory for organized labor. But court turned the victory into defeat by holding telling did not mean to permit boycotts in support of organizing campaigns.

Should Films and Computer Games with Violence be Restricted Essay - 1

Should Films and Computer Games with Violence be curb - Essay ExampleToday this has changed a very large amount when you considers the sorts of computer games and movies that argon taboo now. Games such as Grand Theft Auto ar do so users can get into in car theft and murder. Movies like Die Hard show violence as a glorious thing. With these changes in subject matter, a growing amount of people have come to make out that in that location should be restrictions on computer games and violence. This essay examines this question through an examination of opinions both in favor and against restrictions on film and computer game violence before ultimately arguing that there should be a level of restrictions on violent video games and films.One of the biggest arguments that says restrictions on games and movies should be made is that the violence in these games and films has a desensitizing effects on the viewers and game players. There are lots of different views on this issue. I thi nk probably the most convincing views use psychology in their arguments. For example, Dill (2000) says that people that watch lots of violent movies and play lots of violent games are affected because they provide a forum for learning and practicing aggressive solutions to conflict situations and there is the understanding that such violence appears to affect aggression by priming aggressive thoughts. Longer-term effects are likely to be longer lasting as well, as the player learns and practices new aggression-related scripts that can become more than and more accessible for use when real-life conflict situations arise. If these statements are true then they are very powerful. The argument is axiom that by participating in violent video games and films, participants are actually able to rehearse how they provide act in violent or criminal ways. This perspective is not far-fetched when one considers that violent films a lot have the viewer to identify with a protagonist who is w illing to

Analysis of the market for Beats Essay Example | Topics and Well Written Essays - 1500 words

Analysis of the market for Beats - Essay ExampleThe product has been featured in legion(predicate) harmony videos and ad campaigns that have created a very high profile image for the brand and its products (Libby, and Tregarthen 34).The legion(predicate) endorsements by celebrities have made it very glamorous to be associated with the brand. That explains the large number of young pot wearing the headphones and earphones around their necks. School going children and young working adults all possess or heed to own a pair of Beats headphones or earphones. Other than the popularity that the product has gained from celebrity endorsements, the brand produces high-quality products. The level-headed quality of the audio devices is much higher when compared to the competitor products. The bass produced by the earphones is appreciated by music lovers of specific genres such as hip-hop, dance and electronic music.The market in the fall in Kingdom is lustrous for products produced by Be ats. In fact, the BPI released statistics that suggest that companies dealing with technology would enjoy transacting business in the coupled Kingdom. The UK has 64.1 meg resident citizens. Of this population, 12% are young adults who are between the age of 16 and 24. This accounts for 7.1 million young adults which are the target market for beats. In the past five years, according to BPI, there was an accession in sales made by the technology sector accruing to $11 billion. The sales in smart-phones and tablets accounted for the absolute majority of growth in the technology sector. Music was among the key driving factors for this massive growth in sales. This is because the United Kingdom was found to purchase more music related products than other first world countries by approximately 25%. All these facts indicate that Beats doing business in the United Kingdom would be a profitable endeavor.Beatsisa household name in every country on the globe. However, this does not mean th at it is the only producer of quality audio devices especially in the United

History Assignment Example | Topics and Well Written Essays - 250 words - 15

explanation - Assignment ExampleThe book allplacely records the appreciation and appraisals for her contemporaries and colleagues like Izumi Shikibu and Akazome Emon. The tale diary also unfolds a saga of rivalry between Murasaki Shikibu and her contemporary Sei Shonagon. Along with this, the book evolves out to be one of the most enlightening literary pieces as it captures the authoress profound vision on life.The rivalry between, Shikibu and Shonagon composes a formative subroutine of the autobiography and is most instrumental in learning about the socio-economic condition of China during that period in general and women of the Chinese society in particular as the book involves a strong feministic onrush being the mirror of a womans mind.Both Murasaki and Sei were appointed as the teachers to the Empress Akiko and Empress Sadako. They used to deliver education to the Empresses how to lure, seduce, attract and achieve Emperor Ichijo. From this fact, it can be easily contended that the status of the women in the contemporary society was that of a subjugated status. Women were educated not for their own sake but for attracting men or their prospective grooms and this was prevalent in all the classes of the society.Shonagon, the greatest rival of Shikibu, is described in her diary as the woman who is very ambitious and her pursuit for ambition is described as instead desperate which indicates that over ambitious attitude in women were not encouraged in the society of that period. Women were required and expected to be extreme feminine, quite and demure. Expressing fort right opinion in the case of the women was not acceptable in the social context and milieu of Shikibus time. Under this situation, Shonagon was projected as a woman who devastated every opposition by the force of her sarcasm and that of her wit.On the other hand, Shikibu described herself as a quite lady who was not able to mix properly with the society and for this reason she explained tha t she was looked down upon

Marketing Internet Essay Example | Topics and Well Written Essays - 1000 words

Marketing Internet - Essay ExampleeBay has gained the theme for serving the kind of services they offer online for millions of clients worldwide. Millions of collectibles, appliances, computers, furniture, equipment, vehicles, and other miscellaneous items are listed, bought, and sold daily (eBay, Wikipedia).eBay transaction approach comprises mounting profits by increasing international traffic contained by the eBay structure. eBay is continually arduous to reach different countries outside the USA, which includes market deals in Asia Pacific and Europe. The company also does acquisition of relate origin online companies to integrate in their current systems. This strategic approach enables eBay to expand not online in the precedent services and business they handle but enlarging its business scale. Consumers and analyst view eBay as a victorious business venture with over $4.55 billion total revenues in 2005. Successful as it may seem, why eBay not seek the venture of beco ming a brick and trench mortar industry This may be an figure or another area where eBay may win in the competition though they are already a winner.In a continuing development, large businesses that existed before the invention of the Web (and were therefore bricks and mortar businesses) are becoming clicks and mortar businesses. Companies like eBay.com and others that have never owned a bricks and mortar storefront are usually known as dotcom companies.Considering the brick and mortar business, with having the physical and online business presence, eBay has a lot of opportunities to explore and take into their serious business plan in the future. Like Target Corporation (www.target.com), has practicing this kind of business enterprise as e-commerce since 1999. The corporation started as a specialty discount store and now boomed and became peerless of a leading merchant store. In United States, there have 1,447 stores. It now has different subsidiaries and supply to expand abr oad to reach greater number of consumers. The first few Target stores included undertake supermarkets in addition to general merchandise, which during the time was a common practice by discount retailers as they attempted to offer a one-stop shopping experience to customers. As a result, Target stores tend to curl younger and more educated and affluent customers than its competitors. Currently, the median Target shopper is 41 years old, which is the youngest of all major discount retailers that Target competes directly against (Target Corporation, Wikipedia).eBay may have a behind the scene approach in the e-commerce business and Target Corporation has its own. Ebay started business online while Target Corporation has been on the business since mid-sixties and just recently moved online to cater consumers who cannot drop by their store outlets across the country. Differentiating their nature may see some advantages and disadvantages of practicing such business. Will one be of gai n by practicing the brick and mortar business This engages systematize shipment, access into shops, handling money, signing credit card, selecting/seeing the product, carrying the product and finding the right gangboard to get out. Today there are many online stores selling products from books, CDs, flowers, groceries, services, software and more.

Irish Stereotyping In The Late 1800’s Essay Example for Free

Irish Stereotyping In The Late 1800s EssayPublished in Puck, Americas first successful comedic magazine containing several types of cartoons, on June 26, 1889 a cartoon authorise The Mortar Of Assimilation And The One ingredient That Just Wont Mix clearly shows an Irishman rebelling against the stop of the American crowd with a knife in his hand, expressing rage, and possibly inebriantic beverageism. Through further research I found that how poorly the Irish were treated during this time period. The cartoon The Mortar Of Assimilation And The One Element That Just Wont Mix expresses the idea Irishmen just do not belong in America, despite the several other races intertwined into our country. This cartoon brings me to the question Why? Why were the Irish designate as such outcasts? I have discovered three main reasons to answer this question The Irish were labeled as violent, drunk, and having strange ghostly views. One clear reason the Irish were labeled as outcasts is beca use of the violence they were stereotyped to portray. The Irishman holding the knife in the cartoon is a perfect example of this. The Fenian sum was a group with one(a) main goal to obtain all freedom and become an independent country of Ireland. For many played the usage of motivation in emigrating to the United States, played a large role in this stereotype. One article in ingredienticular, entitled The Fenians In Ireland published in The New York reviewer And Chronicle on November 23, 1895, articulates a perfect example of the violence portray by the Fenian brotherhood. It wroteThe Derry Journal contains the pursuit account of a sense of terror and alarm which occurred in a quiet village, but a few plainings since in consequence of a farmer of reli open-bodied veracity knocking up his sleepy neighbors to defend their homes and their firesides against a host of bloodthirsty, who were in march for their well-stocked farmyards. After some delay a cracking number of the mal e inhabitants were brought together in a truly warlike style. The supposed Fenians had disappeared going away the mangled remains of one of their companions behind them.Another reason the Irish were labeled as outcasts is because of their religion. At this point in history America was made up of mostly Protestants, however the majority of the Irish emigrants were Catholic. Most Irish children were put into parochial schools and religion was placed as a big precession in their lives. The Irish held on tightly to their religious ship canal, a main reason being that was the one thing that still tied them to their homeland. Roman Catholic priests denounce the common schools, and set up their protests in the form of un-American parochial schools. (The Methodist Review, 5 January 1889) Americans refused to accept this religion due to the differences in their beliefs and practices. Today, universality is one of the United States most common religions, with more thanks due to the Irish em igration. .Catholics also werent able to run for any political office, so that ruled out most of the Irish universe of discourse for a great while, until the Know Nothing Act took place and the United States was able to look prehistoric religion. The curse of the Irishman in America is strong drink. (The Chautauquan, 8 October 1887) Drinking was a big part of Irish cultures. Even wakes were associated with alcohol due to the celebration of the deceaseds life. Americans feared their mostly Protestant nation would concisely die out if the mostly Catholic Irish all emigrated to the United States, another reason why the Irish were not treated fairly. Not only were the Irish viewed as hot-headed violent, people with strange religious views, they were also known to be unskilled and drunk. Americans viewed Irish as alcoholics due to the drinking that is weaved into their culture and ways of living. Much like our culture does today, Irish drank in several difference social settings, alth ough they did drink alcohol at someones wake before the funeral, which may have been what disgusted Americans the most.Americans saw alcohol has ruling over the Irish and they were merely the slaves. One should also note, this was during the time of the ban of alcohol in the United States, so to see one consuming alcohol at such high judge was highly alarming and it would not be long for one to create a bad story because of something so simple. Due to this, Americans also stereotyped the Irish to be unskilled and lazy, at times signs were even put into windows stating things such as, Irish need not apply. At this point in history, Irish were viewed much similarly to African Americans when it came to respect. Over time, the Irish were able to keep their customs without encountering further confrontation, and the United States was able to run as one country under many different religions and customs as it does today.Catholics were able to run for office and Catholicism soon became o ne of the United States top most common religions. The Irish were looked down upon by Americans for three main reasons they were stereotyped to be violent, drunk, and had different religious views which were frowned upon by the Americans. The Fenian brotherhood played a big role in the Irish being stereotyped as violent. At times, it is possible Irishmen were stereotyped to be violent because they were also known to be drunks. The Irish were known to be drunks because of the drinking that is associated with their culture. The Irish emigration to America had a lasting effect on everyone that was a part of the country, without the Irish emigration to the United States, America would not be what it is today, with a beautiful mix of races, religions, and beliefs.

Steve Jobs Leadership at Apple Essay Example for Free

Steve Jobs leadinghip at apple EssayThe organization Apple Inc. has a tied(p) hierarchy with six levels. This makes it assertable for the chief operating officer and the Board of Directors to deport a larger overview of the company. The de naval divisionments at Apple Inc. ar function wholly toldy grouped. Some (e.g. Global Communication) are then(prenominal) grouped geographically. The organization is split into specialized departments or teams, who all report to a team leader. All team leading then meet with the chief operating officer to discuss matters. Within theses teams are people who the chief executive officer trusts to do their part. This means the CEO has a quite narrow span of control, as he does not have the responsibility for all departments, still he has selective influence on them. On a daily basis, Jobs had direct refer with about 50 people, out of the about 10.000 working at Apple Inc.For the organization to pack as smoothly as possible, Jobs let those of a higher status (A-players) have a lower formalization, as he solicitudeed that if he did not let these rattling qualified people do their job, they would leave the company. Those of a lower status have higher formalization, as Steve has little trust in them. At the like period, it canister be said that the organization has a centralized structure, as for instance, no product is of all time released without it being approved by the CEO. In many a(prenominal) situations though, decisions have to be made without his approval. A reason for this can be found in the wise words No brain can in effect control more than 6-7 other brains (General Sir Iain Hamilton) Who is Steve Jobs as a Leader?It is interesting to discuss whether Steve Jobs can be defined as a leader, or if he is in fact just a manager. Leaders can be said to be visionaries who drive unused initiatives, which makes them likely to take risks. They seek to attain positive or dramatic change. Managers on th e other hand seek to achieve stability and predictability. It cannot be denied that Jobs has never hesitated to take a risk with his ideas and products, which would therefore make him a leader. Managers do things right, leaders do the right thing is another perception of the two terms.With undeniable success, Jobs has definitely done things right, which would make him a manager. Of course, there has been failure on his road to success, but if we take the firing from Apple (1998) as an example, his regaining only made him seem even more important in his role as CEO of the company. It is difficult to define him as one or the other. According to Mintzberg, management and leadership overlap. However, although most CEOs must be a manager, not all posses the traits of a leader. The leadership ability to flout is not easily acquired, and it was perhaps this trait, which made him not only a manager, but also an extraordinary leader.Besides his inspirational qualities, there are other per sonality traits that define him as a leader. by dint of his commencement speech at the Stanford University graduation, he made use of his great rhetorical skills and charisma. According to Cannel (2008) characteristic traits of good leaders include ability to inspire and listening, sharing and delegating skills, and these boxes can therefore be checked off. In addition to this, an appealing trait is technical or professional knowledge and competency in a particular field. Jobs had an ability to connect art and technology, which led to e.g. the iPod. Taking the traits above into consideration, Jobs can be defined as what we call a Transformational leader, which is a term in new leadership. A such leader is typically charismatic, inspiring and motivates others to perform beyond their contract.According to Tichy and Devanna (1986) Transformational leaders have tercet main roles Recognizing the need for revitalizationCreating a new visionInstitutionalizing changeJobs fulfils all thr ee roles, as he had the ability to figure out what customers cherished, before they knew they wanted it. The creation of the iPod was on of the graduation examples of this. The iPhone and iPad kept Apple competitive on the market. Jobs has always been very involved in these inventions and has always aimed for the highest possible standards in his products. His way of incorporating art into technology, is what made the products of Apple unique and competitive. Examples of new ideas are the white iPods, Macs and so on and touch-screens. regular(a) though other brands have attempted to use the same, it has now be buzz off a part of the Apple brand.The concept of New Transformational Superleader combines the ultimate traits of a leader in the 20th century. Such leaders must be in possession of specific traits, style-counselling and a context-fitting leadership.In the first category is appearance. In relation to this, it is interesting to notice that Steve Jobs always dresses in a bl ack turtleneck, round glasses, jeans and sneakers. This characteristic dress has become a image of his personality as it reflects his characteristic style. (Steve Jobs, p. 411 Walter Isaacson 2011) In the style-counselling category we again ascertain that inspirational and visionary qualities together with risk-taking is valued. In an interview with ABC news, his former partner Steve Wozniak explained how Jobs was never afeared(predicate) to take a chance on what he believed in, and he deliberates on the meaning of Jobs quote in the Stanford university commencement speech Stay hungry, stay foolishLike his other words () notice your dreams, follow your internal passion, whats in your heart, believe in yourself even when a lot of people are saying No, this is not right, its not deprivation to be worth anything, its not going to go anywhere, youre off the right track, and thats very important.Last we find the context-fitting category. Jobs is a very situational leader. As the wor ld changes the products need to change too. An example of his context-fitting style was the personalization of the computer or the invention of the iPod. He did not invent these, but his creations so fundamentally changed the market, he might as well have. Today, many people do not have mp3 players, they have iPods, and so he created a whole new concept for a whole new time. Again, Jobs way of seeing what people wanted before they knew they wanted it, paved the way for great success on a new market. Later on, as the iPod slightly became a necessity, and smartphones became popular, Jobs again fitted his products with the situation and found a way to combine the iPod, the computer (Mac/iOS) and the smartphone into one the iPhone.The prox of Apple Inc.The death of Steve Jobs had great impact on the organization of Apple. Having identified what made him so productive as a leader, it has become obvious that the new CEO has much to live up to. The stocks of Apple fell the day Jobs di ed, which provokes the idea that people connect Jobs death with Apple Inc.s failure. (See attachment 1) It has come to show that people have dreaded what will now happen to Apple.There is a fear that Cook lacks the creativity and innovativeness that Jobs possessed. When the iPhone 4s came out instead of an iPhone 5, it cannot be denied that many were disappointed. Even though Jobs was in on the development of the 4s, it was Cook who presented it to the world, and so many have linked this lack of renewal with Cook. Cook has moreover to prove to Apple customers that he too has the required skills to be as successful as Jobs. Even though people may have doubts about Jobs successor, he has in fact done a lot to make Cook as satisfactory as himselfWeve got really capable people at Apple. I made Tim Cook COO and gave him the Mac division and hes done brilliantly. I mean, some people say, Oh, God, if Jobs got run over by a bus, Apple would be in trouble. And, you know, I think it wouldnt be a party, but there are really capable people at Apple. And the board would have some good choices about who to pick as CEO. My job is to make the whole executive team good enough to be successors, so thats what I try to do.Tim Cook may be a capable CEO, but he has yet to prove his creative skills. He was a perfectionist and may have had more passion for his products than Cook has. A great leader should always leave behind a company, which is freelance of them, and will flourish without them. When Jobs was fired in 1985 the company proved to be dependent on him, and it most likely would have gone bankrupt, had he not been rehired. The last time Jobs left Apple it all went downhill will it happen again? ConclusionIn conclusion, the organization of Apple has a flat structure, which gives the CEO a possibility for a high level of involvement, while delegating responsibilities to teams he trusts to do their part. Steve Jobs has personally contributed a great deal to the success of A pple with his creativity and innovative mind. As a leader he has made the organisation very functional by attempting to create an independent company, but still staying as involved as possible.He can be defined as a New Transformational Superleader, who is an inspirational person with the anility to motivate followers to higher levels of achievement and at the same time lead others to lead themselves. His ability to know what customers want before they know it themselves has transformed Apple from a minor computer company to a worldwide brand. His role in the creation of unique products was big, and as a front figure of the company the success of Apple has been linked to him, and made him a memorable leader, who will very likely go down in history. The future of Apple is yet to be defined, but if his successor possesses some of the same qualities as himself, it is likely that the success of Apple will run for many years to come.Stay hungry, stay foolish Steve JobsReferencesLittera tureAndrzej A. Huczynski and David A. Buchanan, Organizational Behaviour (7th Ed.) Walter Isaacson, Steve Jobs En biografi om manden bag Apple, Gyldendal 2011WebpagesSteve Wozniak on Steve Jobs risk taking http//abcnews.go.com/GMA/video/steve-wozniak-death-steve-jobs-146801955Independent leadership http//www.gordontraining.com/leadership-training/no-steve-jobs-at-apple-how-dependent-should-an-organization-be-on-a- single-charismatic-leader/Steve Jobs at the D8 Conference 2010 http//www.youtube.com/watch?v=LrS7JQv-zgYJobs on whether Apple could live without him http//money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/5.htmlThe biography of Steve Jobs http//allaboutstevejobs.com/bio/short/short.html Steve Jobs as a leader http//abcnews.go.com/GMA/video/steve-jobs-proudest-achievement-14801246 trammel 1 Organizational Chart http//www.theofficialboard.com/org-chart/apple appendix 2 Apple Stocks http//finance.yahoo.com/echarts?s=AAPL+Interactivechart6symbol=aaplrange=201 10701,20111209indicator=volumecharttype=linecrosshair=onohlcvalues=0logscale=on Attachment 1Attachment 2

Transcendentalism and Romanticism Essay Example for Free

hiddenism and Romanticism EssayRomanticism is a literary, craftistic, and philosophical movement that began in Europe it shaped each the arts in the late eighteenth and early nineteenth centuries. In a general sense, romanticism refers to several distinct groups of artists, poets, writers, and musicians as salubrious as political, philosophical and social thinkers and trends of the late 18th and early 19th centuries in Europe.Romanticism for the nearly part stressed the essential goodness of human beings. In its intense focus on the individual consciousness, it was some(prenominal) a continuation of and a reaction against the Enlightenment. (Romanticism) Romanticism did emphasize the individual, the subjective, the irrational, the imaginative, the personal, the spontaneous, the emotional, the visionary, and the transcendental.(Britannica) Romantic literature displayed a occur of recurrent motifs the theme of the individual in rebellion the symbolic interpretation of the historic past subjects from fable and folklore the glorification of nature faraway settings sentimentalism the nobility of the uncivilized man (the Native American, for example) admiration for the simple lookspan the elevation of the common man a fascination with Gothic themes, with the supernatural and mysterious, with introspection, melancholy, and horror and a human-centered political and social outlook.The romantic impulse played a major role in the mid-nineteenth degree centigrade blossoming of American literature and art that has been c completelyed the American Renaissance. (Cliff notes) Many depict this capacity for human increment as the triumph of the intuitive over the methodical and rational. Some suppose that individual self-culture will racetrack to social progress, even political revolution. (Romanticism) There were many great romantic writers on is the truly salubrious known Edgar Allan Poe who is best known as a literary var., a writer of short stories an d poetry.A surprising amount of his thought was devoted to natural science, with which he seems to give birth had a love-hate family. Poe often regarded himself as a paragon of rational thought but he seems to have held a characteristically romantic view of rationality, seeking to apply an artistic esthetic as the ultimate criterion for scientific truth. He was very well known and did many great works such as The Raven The decide of the House of Usher and many more.He is known cosmos wide still today and is very influential he is one of the best if not the best romantic writer of any period. (Math pages) Although anformer(a)(prenominal) great write would be Emily Dickenson who was also a great romantic poet that wrote about love, death, and the human relationship with God and nature she helps show how romanticism can tie in with philosophy and devotion. (Dickenson) William Blake was probably the most singular of the English romantics. His poems and paintings are radiant, imagina tive, and heavily symbolic, indicating the spiritual reality underlying the physical reality.(E-topic) The works of crowd Fennimore Cooper reflected the romantic interest in the historical past, whereas the symbolic novels of Hawthorne and Melville emphasized the movements concern with transcendent reality. (Berklee) The other form of art is Transcendentalism which was an American literary and philosophical movement of the nineteenth century (phl) founded in New England, which asserting the existence of an ideal spiritual reality that transcends the empirical and scientific and is knowable by intuition.The founders of transcendental philosophy were Unitarian intellectuals and from them the transcendentalists took a concern for self-culture, a sense of moral seriousness, a neo-Platonic concept of piety, a tendency toward individualism, a belief in the importance of literature, and an interest in moral reform. The transcendentalists heroic system of thought is based on a belief in the essential unity of all creation, the innate goodness of humankind, and the supremacy of vision over logic and experience for the revelation of the deepest truths bound them all together.Transcendentalist writers and their contemporaries signaled the emergence of a new national culture based on native materials, and they were a major part of the American Renaissance in literature. They advocated reforms in church, state, and society, contributing to the rise of free religion and the abolition movement and to the formation of various utopian communities, such as Brook Farm. The transcendentalists became pioneers in the American study of comparative religion.(Transcendentalism) The Transcendentalists also conveyed their philosophy, concerns, and creativity through shorter pieces printed in the periodical publications that were all important(predicate) to the intellectual life of the mid-nineteenth century. (Cliff notes) Emerson was transcendentalisms most philosophical writer and its greatest advocate for unification with the Universal Spirit or the One. (Romanticism) His poems, orations, and particularly his essays, such as Nature, are regarded as landmarks in the development of American thought and literary expression.(Emerson) Emerson became close down friends with Margaret Fuller an author and revolutionist and introduced her to a wide circle of intellectuals, including the transcendentalists. Fullers argument that women had a universal sacral right to develop their individual natures stemmed from transcendental philosophy, but her radical call to collective action, her labialise upon the sexual double standard, and her endorsement of womens entrance into the public sphere earned her a feminist reputation. (Fuller) other woman who is related to transcendentalism is Elizabeth Peabody who opened the first kindergarten in the United States.Peabody was a teacher, writer, and prominent figure in the transcendental movement, editing The Dial, the chief li terary publication of the movement, for two years. (Memory) Romanticism greatly tinct transcendentalists. The Romantic Movement in Britain, Europe, and America provided the broad literary background for the rise of transcendentalism. (Cliff notes) Emersons transcendentalism is in some ways an American offshoot of romanticism, but with a greater religious and philosophical emphasis that manifests itself in highly intellectual essays rather than spontaneous lyrics.(cwrl) American Romanticism was powerfully show with the anonymous publication of Emersons Nature. This manifesto of transcendentalism, based on earlier journal entries, sermons, and lectures, was soon followed by the important addresses The American Scholar and the Divinity School Address. (Cliff notes) British Romantic authors William Wordsworth, Samuel Taylor Coleridge, and Thomas Carlyle greatly influenced the New England transcendentalists by together writing Lyrical Ballads.In these poems, Wordsworth and Coleridge p resented personal feeling, employed language that reflected the verbalize rather than the stylized written word, and focused on both the supernatural and ordinary experience. (Cliff notes) Romanticism in the form of transcendentalism was communicated foremost through the writings of the faithful. Emerson, Thoreau, Fuller, and others published lengthy works of a incline of types on a variety of subjects, each in its own way an expression of romantic ideals.(Cliff Notes) Transcendental movement may be described as a slightly later, American outgrowth of romanticism. (Wikipedia) You have now learned about romanticism and what it is and the impact it has in our culture along with what transcendentalism and the impact made but it as well. I also showed you the impact of romanticism on transcendentalism and how well-nigh they are both related. I hope it was shown that romanticism and transcendentalism are two great forms of art that greatly contributed to literature and made it what it is today.Formun Ustu For literature, Romanticism was just opposite of the Enlightenment ENLIGHTENMENT ROMANTICISM * at that place is a static vision of the * world * there is conservatism * there is rationality * there is agreement of ideas * the most important subjects are * physic and maths * there is a dynamic vision of the * world * there is a revolution * there are sentiments or feelings * there is diversity of ideas * the most important subjects are * biology and, later, genetics.

Fololio Mulagia Essay Example for Free

Fololio Mulagia EssayIn whitethorn of 2011 a Samoan schoolteacher by the name of Folole Muliaga was send home from a New Zealand infirmary suffering from a terminal unhealedness called cardiomyopathy. Because, doctors believed she did not convey much longer to live she was sent home with two oxygen tanks to help aid her with her illness. McNaughton (2006) states that on May 29 a avower for Vircom EMS was sent by Mercury cypher to the Muliagas home to disconnect the electricity supply. Mrs. Muliaga pleaded with the contractor to bind the electricity because of her health condition but he disagreed. A few short hours afterward Mrs.Muliaga would perish. earlier to the Muliagas electricity being disconnected, the family had an outstanding balance of $168. 00, and could not afford to pay the bill. The case of Folole Muliaga would subsequent be broadcast around the world capturing the attention of many g all overnment officials. This paper will strain many aspects including b ut not limited to the consequences and outcomes of the scenario, the illegal and unethical aspects of the Mercury Company, was the role of the coroner and police force department fairishifiable, and lastly, what reforms and guidelines were put in place as a result of the devastating tragedy? mensurate Ethical Behavior The Historical Case of Folole Muliaga Folole Muliaga, a 44 year old terminally ill mother of four suffering from cardiomyopathy perished after not being able to pay a $168. 00 electricity bill. As a result of Mrs. Muliaga sickness she was unable to continue her teaching career which brought in the majority of the household income. Johnston (2007) states that Mercury Energy was unaware that disconnecting power to a South Auckland home could earn potentially life-threatening consequences. The resulted consequence was too harsh to disconnect the electricity given that Mrs.Muliaga was just released from the infirmary days earlier. The major price Mrs. Muliaga paid was d ying 3 hours after the electricity was disconnected from her home. The family of Mrs. Muliaga would later dispute that the bill was not overdue, and that it was actually due days later. Bennett (2007) states that Fololes husband actually make a partial payment on May 17 and would make another payment a few days later. The Mercury Energy contractor who disconnected the power says he was unaware that Mrs. Muliaga depended on oxygen tanks to live.Whats disturbing is that the Muliaga family states that when the ontractor arrived, Mrs. Muliaga invites him in and thourgly explains to him her health circumstances. She begins to plead with him not to disconnect the electricity, but he is not being attentive to her needs. He states he is simply doing his job, and that she must contact Mercury Energy to take away the electricity restored. Although health professionals who treated the victim said her health problems had tremendously worsened over the past few months, does not make it honoura blely nor ethically factual for the beau monde to not lift up the concerns of its customers.After the incident went ational the general manager for Mercury Energy stated that he was sure the beau monde was not at fault for Mrs. Muliagas final stage. Cleve (2007) He contended Im confident that the processes we have put, the communications we had with the customer, were very clear about the circumstances that would happen. The general managers arrogance toward Muliagas death clearly shows his lack of concern and unethical behavior. His thoughts are that the company done nothing immorally or illegally wrong. In the case of Folole Muliaga there was almost a trial by media, pressuring Mercury to alteration how they conduct business with customers who ave yucky medical conditions.A companys culture is the biggest element of how it handles voiceless situations. Companies no matter how large or small should have a value statement that help them on what is considered ethical behavior . The actions of Mercury Energy were illegal in the eyes of many consumers and shareholders around the world. Its very bothersome and also reality that individuals who occupy senior level managenet roles does not uphold the standards and intergrity when it comes to upstanding the needs of customers.Meredith (2007) says the behavior of Mercury Energy top xecutives serves to do no more than confirm just about every negative stereotype there is about impersonal, arrogant, and greedy corporates. What makes Fololes story so alarming is that Mercury Energy is a state owned enterprise, which means the taxpayers solely, owns the company. Research states that Jones (1991) a moral hump is present when a persons actions, when freely performed, may harm or usefulness others. Its imperative to know that many judgments are moral decisions because they have a moral component, such(prenominal) as the case of Folole Muliaga. The actions that took place in Mrs.Muliagas home was horribly illegal an d unethical, because the situation was not investigated thourghly. If the contractor would have taken five minutes to contact someone about Mrs. Muliagas severe health condition her life probably could have been prolonged. The contractors irrational behavior to advance assist the family is what makes this situation so demoralizing. A few weeks after Fololes Muliagas death, Police announced that there was no evidence that did not point to Mercury Energy nor the contractors that they were at fault for Mrs. Muliagas death.After Fololes death the family expressed that the Police department showed lack of ethnic Awareness and had institutionalized racism. Bridgeman (2010) Coroner Gordon Matenga concluded that Mrs. Muliaga died of natural causes but, an arrhythmia caused by morbid fleshiness and that the cessation of oxygen therapy and stress arising from the fact of the disconnection (as opposed to the way in which the power was disconnected) have contributed to her death. To agree w ith the coroners report individuals would really have to reexamine Fololes case. Certainly, the victim had health issues that contributed to her death.But, the question we must ask ourselves is that if Mrs. Muliagas electricity was never turned off would she have simmer down perished a few hours later. Many of us would answer the question by saying no, she would still be alive. In many of our thoughts and private beliefs we would say that Mercury Energy is responsible for her death. thickset The Fololes Muliagas story should have been an eye opener for all major corporations. Many companies at present do not follow Corporate Social Responsibility. Many top managers and executives are simply in the business to make a large profit off of its shareholders and onsumers.Organizations have to reexamine the culture, morals, and values of wherefore they are in business. Meredith (2007) In the case of Mercury Energy, those needs should have been understood to include the cultural and eco nomic issues of a Samoan family struggling to make a go of their lives in New Zealand and to have been deserving of care and respect in addressing what turned out to be the life threatening issue of the discontinuation of their electricity supply. A variety of theoretical perspectives have been established to support researchers and most mportantly managers on neighborly issues.These concepts would help organizations to understand the importance of having values and morals when it comes to dealing with the public. The social life rack theory was used to analyze the Mercury Energy case. Ackerman (1975) found that, in general, the responsiveness of business organizations to social issues progresses through a three-phase trajectory policy, learning, and commitment. Most of us who are familiar with the Muliaga case would say that the company was in refutation about the Muliaga issue.

Trickster Tale Essay Example for Free

Trickster Tale EssayIn ancient India, there used too live a Bengal tiger in the jungle of Sundarban. He was the king of the jungle. He was very cruel and used to treat his animals harshly. Once he ordered that he would not go for pursuit and assigned duties to animals to provide him large quantities of bleeded warmheartedness bring run awaying meat on daily basis. One day, it was the turn of one rabbits, Harry, to bring hunted meat for him. He was very disappointed when his fellow, John, met him in the way. John was blessed with certain preternatural violence, the power of prophesy and to compute the past events. He was very sharp minded also.Due to his excessive pride in his marvellous powers and intelligence, he desired to become the king of the jungle. He used to intermingle with other animals at parties at times and used to propagandize against king. But his desire entirely remained a dream. John saw Harry as brainsick and gloomy. He asked the cause of his gloomin ess. Harry replied em nonhing, Then why are you worried, said John. Hoon, but you can not help me. John insisted and Harry told, I have to hunt for king today but being a meager creature, I can not hunt an animal to provide meat to the king.John mocked him and said ironically, Kill hundred thousands of ants and insects, make mince meat of them and provide that to the king. Ask him that you killed an elephant for him. Harry started moving when John said, ListenI have an idea. Harry morose and John said, Leave the matter to me and I will go to the king in your place. Go and wipe out yourself somewhere. They leave and John went to the pansy empty-handed. When King enquired what he has brought for him. He started weeping and crying. King thought that ascribable to his little stature, he was unable to hunt. King started laughing at him and said, Not to get worryNot to get worry.I am going to have your own meat for my dinner.Harry halt weeping and said to King, I killed a 2000 KG el ephant for you but transportation was a problem. And when I arranged that, another Lion came in the way and warned me that it is for him. I was left with no option ..I came empty handed. King became furious at this and asked him to lead that way. John led the king to the well and asked him that other lion lived in this well. When King looked down in the well, he saw his own reflection in the water of the well. He took it as the other lion. As he was furious, he jumped into the well and drowned.He started shouting aloud. When other animals garner around him, He said that Harry has thrown king into the well and has escaped. He further cognizant that while King was taking his last breathe, he appointed him the new king. By using his fey power, he showed animals where Harry was hiding. Furious animals went there and killed Harry without seeking explanation. John was appointed king. Although his lust for power and wealth was unlimited but he did not harmed his animals. He served his animals by using his intelligence and supernatural powers. One day, Powell, a donkey came to him and asked that his daughter was missing. John used his prophetic powers to know the location of his daughter.He found that Powells daughter has been abducted by neighboring jungle kingdom. This provided him to prepare his people against that kingdom. His real penury was not to get free Powells daughter but to capture the wealth of that kingdom. He attacked with large force. Kings of the neighboring jungle was quite of the greediness of John. So he prepared a deep spew and covered with a jewels and gold. When John saw abundance of wealth, he jumped over it and was thrown into the ditch. Armed animals bruised him with their arms. When he was taking his breathe, he realized that positions gained through wrong means had no permanence and greed only brings misfortune.

Our War On Drugs Essay Example for Free

Our War On medicates EssayA medicate can be described as a chemical substance that influences how an individuals body and mind full treatment (Rees 2005 p. 5). It is uncommon today to hear the word medicates on televisions and read them in magazines. do do medicatesss atomic number 18 virtu everyy over and there is continual development of these do mediciness. They atomic number 18 employ by people for various reasons ranging from medicinal to volunteer(a) purposes. Drugs that are taken as medicines include antibiotics and penicillin among others. However some drugs are illegal. They include cocaine, ecstasy, marijuana, cannabis, heroin, crack, methamphetamines, lysergic acid diethylamide (acid), alcohol and magic mushrooms. These illegal drugs are also cognise as recreational drugs and many are gotten from plants bare in various parts of the world. Amphetamines are drugs that can be inhaled, or eaten in form of tables. diacetylmorphine is smoked or taken as an inj ection. Marijuana on the other hand consists of a embrown resin. It is mostly smoked in cigarettes and it can also be eaten (Rees 2005 p. 30). Abuse of drug use is hunch overn as drug addiction. When a person constantly takes these illegal drugs for recreational purposes this addiction develops as a process and not instantly.Addiction to drugs affects individuals of multicultural, geographically diverse, across gender and racial classes. The initial steps are very moderate alone their increased use directs to a state of life threatening situation. Withdrawals are hardly achieved as the issue becomes of medical concern. Those who smear drugs drive home their various reasons. They argue that drugs help them free stress, boosts their morale and confidence, makes them feel good about themselves among many other things. Drug abuse has various inauspicious cause.Some of the effects include rises in blood pressure, vomiting, impairs memory and judgment capability of an individual. Other effects are poor decision making, accidents, impaired health and poor relationships. The consequences of these are physical, psychological and emotional mental unsoundness on the drug abuser. The individual hence suffers from depression (Rick 2005 p30) A large number of people who abuse drugs decide to quit at some point but this is often difficult since once a person is addicted to drugs, it is almost impossible to avoid taking them as they mostly experience withdrawal symptoms.The symptoms are for instance body aches, sweating, and flu in the effort of heroin. Nicotine on the other hand results to tire out and premature aging affecting the skin, body shape and body weight. On the other hand, fast withdrawals could result to dangerous impacts. For instance tranquilizers could be dangerous resulting in high blood pressure, vomiting, temperature and stomach cramps (Rees 2005 p. 42) Our War on Drugs The war on drugs is a move undertaken by the United States including help f rom other participating countries whose precedence is to eliminate administer in illegal drugs.It traces its origin way back in 1880 where there was a memorandum of understanding between United States and China to prohibit trade in opium between the 2 countries (http//www. nh-dwi. com/caip-213. htm). Today in the States, mostly the youth experiment with these illegal drugs and they do it for various reasons. Some do it for recreational purposes whereas others are simply addicts as they cannot do without them. The United States government and the general public withstand become concerned about drug abuse and addiction.The government became more concerned about the issue in the 1960s when the youth mostly college students protested against the Vietnam war and in the 1960s and 1970s they began using logical and illicit drugs on a large scale for the first time (Fleckenstein Hanson Venturelli 2005 p. 125). As a starting point the United States government introduced new strategies for tackling this issue of drug use and abuse. These strategies include demand reduction, inoculation, lend reduction, interdiction and drug courts. The use of drug courts has become a common strategy.The supply reduction is a strategy goed at minify and controlling supply of illegal drugs. Demand reduction aims at reducing the individuals tendencies to abuse drugs especially the youth. It places emphasis on reforming behaviors. Inoculation on the other hand attempts to protect drug users by informing them on their responsibilities. Drug courts on the other hand integrate incentives, sanctions, treatment and go through that nonviolent drug addicts are placed in rehabilitation programs.Lastly interdiction is a constitution aimed at stopping the supply of these illicit drugs (Fleckenstein, Hanson Venturelli, 2005 p. 25). In the United States of America, there are quite a number of law enforcements crooks on drugs that have been founded to control drug abuse. They include Harr ison Acts that looks into the production, sale, importation and dispersion of opium. The other Act is the Narcotic Drug Import and Export Act aimed at alleviating use of narcotics but it is turf outional for medicinal and other legitimate use. Heroin Act of 1924 prohibited the manufacturing of drugs. The Marijuana Tax Act also controlled the production, sale and distribution of marijuana.The Opium Pappy Control Act restricted the cultivation of opium poppies in the United States except if one is licensed to do so. Narcotics control act on the other hand mean to establish suffer penalties to individuals who broke the marijuana or narcotics laws. Drug Abuse Control Amendments (DACA) was conventional to adopt force controls over barbiturates, amphetamines, LSD among others moreover the Narcotic Addict Rehabilitation Act (NARA) was established to rehabilitate drug addicts in the three programs that is voluntary, sentencing to death addicts who are convicted and the pretrial civil co mmitment.In 1988, the Anti-Drug Abuse Act introduced the component of National Drug Control to oversee policies on research controlling drug abuse. Lastly the 2000 Drug Addiction Treatment Act gave a go ahead to physicians to prescribe narcotics for the treatment of oploid addiction (Fleckenstein, Hanson Venturelli, 2005 p. 135). The whiteness House National Drug Control Strategy in 2006 declared it stand and wish to parallelism the reduction in supply and demand of illegal drugs in the United States of America. It also outlined programs intended to curb abuse of drugs.In the same year, the National Drug Control Strategy pointed out its aim of supporting random student testing, intervention, screening, prevention, treatment and support for drug courts examining methamphetamines and making the United States southwest call secure (uninfo. state. gov/xarchives/display. gtm/? p. ). Another regulatory law enforcement body concerning drug abuse in the United States is the Drug Enforce ment Administration (DEA). Its mission is to control drugs and provide laws and regulations regarding drug abuse. The National Drug control Strategy established a ten year plan to reduce drug abuse.It also aims at reducing Americas demand for drugs by offering treatment and supply through law enactments (http//www. usembassy-mexico. gov/bbfbfdossier-combDrogas. htm). The above drug laws indiscriminate use of drugs and it is through the legislation that licit and illicit drugs are determined. The government of the United States tries to trifle public needs and control pressure through these rules and regulations. Due to the advancement in technology in todays purchase order, trained experts and government agencies provide information and protection on drug abuse. ar we kind the war on drugs? In my opinion, I do not believe that we are winning the war on drugs. I have base my judgment according to various reasons. Since the prohibition of drug abuse in 1937 in the United States of America marijuana once considered for Mexican immigrants has been actively used by 20-37% of the youth in the United States. The same applies to the use of cocaine, ecstasy and methamphetamines (World Drug Report, 2000). The continual trade in drugs is also another factor that has severely affected efforts by the government to prevent drug abuse and addiction.The United States of America is largely affected more so because of its population and largest budget that focuses on enforcement. President George W. Bush in February 2002 established a National Drug Control Strategy based on the Principles of stopping the usage of drugs, disrupting the market and curing Americas drug addicts (Policy and Program Development, 2002). evidence also shows that the criminal law in the United States has had only small success in preventing drug abuse. It is approximated that in 2004, 39% of students in the 12th grade used an illicit-drug, 34% was marijuana, cocaine 5% and LSD 2%.Also, those aged 1 2 and above who use illegal drugs as estimated by National canvass is 19. 5 million in the United States (Fleckenstein, Hanson Venturelli, 2005 p. 140). In the United States, family structures have changed considerably having half of all women working outside home and the divorce rate is quite high. This has affected the nurturing of children by all these iodine parents.Family and friends have also contributed to the increasing drug abuses since they are ready to bail out and offer excuses for those who have been convicted (Fleckenstein, Hanson Venturelli, 2005 p. 40). To conclude, it is therefore evident that the war on drugs is still far from being over. It is therefore essential that the society works hard to stop abuse of drugs which is causing deaths on a massive scale. It is essential for individuals to know that the effects of drugs on the social life, economic life, emotional and spiritual life are adverse. The extreme case of addiction to these drugs is the exposure of the individual person to death.

Business Studies - Marketing Mix Essay Example for Free

Business Studies Marketing Mix tasteAll headachees press some form of service as explode of the carrefour that they supply to customers. This is squ atomic number 18 of vexationes supplying manufactured priceys, as well as those that yet supply serve. By meeting (or exceeding) customers expectations, transactiones shag improve their image and establish a re directation for supplying intersections with high - tint characteristics. The features of quality service admit* making sure the customer is safe This is crucial for a high profile traffic deal IKEA otherwise the media will be straight on to them issuing bad press against them, potenti everyy give IKEA a bad name, furthermore the customer may wish to cut legal action if he/she recovers mistreated by IKEA. Again causing problems for IKEA.* Delivering wide customer service Decisive for IKEA to maintain the good name they bedevil, customers in this day and age will not accept poor service, otherwise its p romising they will forecast elsewhere.* Improving the quality of the product Its of import IKEA slip away improving the quality of on that point products otherwise customers will begin to lose interest in the community due to its lack of basis and continued progress customers requirement to chance upon new/improved products on each visit they get along to IKEA.* Making sure the customer is not kept waiting If IKEA allow customers wait for there service, its believably they will simply leave the store and go else where, so its grand there staff are motivated and wanting to give IKEA a good name.* Demonstrating good later on gross sales care at a time the sale is done its easy to take the money and thats it, but with IKEA if a problem arises they will want to aid the customer in whatsoever way possible. Its vital for them to retain customers and not lose them to a competitor, and take a craply IKEA are doing a good job at this as there profits continue to increa se meaning the customers are happy with how they are treated both before and after sales.To claver how business purpose service in practice, lets look at some real morals. IKEA sells their products ready to be fitted, meaning the products they sell have to match customers precise requirements and in like manner come with good instructions to help them build it at home. Otherwise people will adjoin it as a hassle, meaning they re less believably to purchase from IKEA again.IKEA has bought it self a good name due to fact they offer good after sale services so if needed to contact a member of staff its possible, they give you a good instructional manual, if thats not enough you kindle phone them, email them or even talk 1 to 1 with a member of staff on their website via their web remonstrate facility.It is this combination of products together with a range of services that is important in shaping and de termining Ikeas reputation, the diaphanous characteristics of its products and the companys competitiveness.IKEAs website is also a key part in generating sales for there products, its important they describe the product clearly, and give the customer as much learning ab prohibited the product as possible, its less likely that someone will shuffle a visit to IKEA for a product they arent given much information about on their website.The in a higher place picture is the basic layout for all IKEA products on there website, it has a clear picture of the product, price, special features, measurements, whether it requires assembly, care instructions, material made out of. It also gives the customer the option to see whether they have that product in stock at your local IKEA store, which from personal experience is very utiliz fit and practical. IKEA do give a lot of information which reassures the customer that this is the product they want, giving them a seethe and actually wanting to get down to IKEA as soon as possible to purchase the product.B) footin g is the amount charged by a business for its products. The factors determining the price of a product washbasin be summarised as the three Cs Cost, Competition and Customer value.* The cost of producing the product If a business is to buzz off a profit, then it clearly postulate to charge a price that covers the cost of making and selling the product.* The price charged by competitors A business major power want to charge a price at or below that of its competitors. However, if the product is sufficiently rum and superior, then the business might feel it is acceptable to charge a price above that of its competitors. IKEA excels here, in the instinct that it offers prices bargain-priceder then its competitors, pin down them ahead of the game.* The price customers are willing to pay This is determined by the value of the product to the bell ringer grocery. If consumers in the target market believe that they arouse gain signifi firet derives from the product, then they w ill be willing to pay a high price. However, if the product provides few benefits, consumers will only be brisk to pay a low price, for guinea pig, the price someone is willing to pay for a house will depend on its fixing, the number of rooms and other factors such as the size of the garden.A business will consider all these factors before deciding on a price for each of its products. In certain situations, it may be appropriate to set a proportionally high price. For example, Ikea may set a premium price on a high quality piece of furniture that is wide recognised as organism superior to other interchangeable products made by competitors. In other situations a business may opt to set relatively low prices. For example, a new company operating in a very competitive market may set low prices relative to its competitors in an attempt to win business and build a customer base.IKEA are renowned for their cheap prices and high quality products. This has helped them build a huge rep utation, and ultimately there cheap prices are a unique selling point, when people think, where can I get good, yet cheap furniture from? this instant in most cases they think IKEA. IKEA is renowned for being value for money.c)Promotion is a series of marketing activated designed to make consumers aware of products. The ultimate lead, of course, is to persuade them to buy those products. Promotion is an important part of the marketing mix, and business can use a compartmentalisation of diverse types of promotion.One of the methods is publicizing, advertising is a means by which businesses pay for communication with actual and potential customers through newspapers, television, radio, the internet and other media. It can be expensive, but advertising is often highly successful in influencing consumers purchasing decisions. advertise can be informative, by setting out to increase consumer awareness of a product. This type of advertising is found on facts rather then images. On the other hand, persuasive advertising attempts to convince consumers to purchase a certain product. Persuasive advertising aims to persuade that the advertised product is better than the competition.Sales promotion is any activity that provides a financial incentive to purchase a product. For instance Ikea may hand out free samples of food in their newly built restaurant or perhaps have demonstrations of how to put together some of their products to show customers thats its easy, and can be done by anyone.IKEA advertising in the UK is think to raise awareness of the IKEA brand and drive traffic to the stores. Some people love IKEAs unique bolt of retail advertising, some hate it, but everyone who sees there advertising has a strong opinion and by and by it provokes conversation and debate. Despite having some of the most controversial television advertising campaigns in the UK this includes criticising the taste of the British public, invisible furniture, an exaggerated homosexu al man advertising for IKEA.IKEA have raised awareness of there brand, let people retire they are different to other home furnishing companies and most importantly increased sales. The advertising department includes all aspects of advertising and brand communication from television advertising and sponsorship to magazine and radio promotions. Advertising is used to stand up many different areas of the business including brand awareness, store themes, catalogue drops and store openings.The term merchandising covers a range of tactics used by businesses at the point of sale (the location at which the products are actually purchased) to achieve higher sales figures.For example, a business might offer retailers special display stands or point-of-sale adverts to encourage them to place the businesss products in a more thriving and prominent position withen stores.Merchandising can be important when* Consumers make decisions at the point of sale. This includes a lot of information ab out the product, making it bright, clear and attractive.* Competitors make extensive use of merchandising.* A variety of rival products are on display in stores.* Rival products have only minor differences.Businesses strain good publicity, and public transaction (PR) is designed to improve businesses standings in the eyes of consumers and other interested groups,. big organisations have their own PR staff. Ikea engage in a variety of PR activity including* Making donations to charities IKEA support unicef to help young children in less fortunate countries around the world.* Sponsoring sporting and cultural activates, and IKEA support the local community by donating products to schools which dont sell in stores, this is very popular in the community, and keeps the public happy, which creates good press for IKEA.* Allowing the public to visit the business Makes the customer feel more welcome, and at home with IKEA if they feel involved by learning more about the company.Public re lations can be a very expensive form of promotion, and it can be difficult for businesses to assess the effect of public relations on sales.Catalogues are a huge part of advertisement for IKEA, its relatively cheap when compared to TV adverts, and its clean easy to get to the customer, IKEA print 131 million copies of there catalogue making it the most widely distributed moneymaking(prenominal) publication in the world. Having picked up a couple of the latest IKEA catalogues and handbooks, its clear that IKEA thrive on simplicity. The IKEA text is the same font on all brochures, with the traditional no-good and yellow logo on the butt end hand side of the scalawag this creates continuity which means people recognise it straight away when they see it again, the traditional yellow and blue logo is based on the colours of there home commonwealth Sweden.The background images are warm, cosy, family pictures, one containing a grownup sofa with numerous pillows, the other an aqua bl ue kitchen. This gets the message across to the reader that there is a large range of products available, furthermore on the forward cover they get the message about there prices, Pay less, enjoy more and your 100 page guide to making an affordable, inspired choice. This encourages the public to go through the IKEA catalogue. Furthermore the catalogue brings the IKEA store into your home, its the outstrip way to prepare for a visit to IKEA.d)Place is another term for distribution. It covers the range of activities necessary to ensure that goods and services are available to customers. Deciding on the right place involves a range of decisions.A business needs to consider the most cost-effective way of getting its products and service to the customers. It needs to look at the implications for its profit margins of each means of distribution.The growth in use of the internet has encouraged even bitty businesses to use websites to sell their products to what can be a global market. T his can be highly cost effective means of reaching a wide target audience, but is not suitable for all business and all products.Businesses seek to design marketing mixes that are complementary and take on together to benefit the business and to maximise sales. For example, Ikea promotes itself to its target audience on the basis that it offers the lowest possible prices. Place is important to Ikea, and the company locates stores in areas where it costs less to set up, eg on the outskirts of major cities. Which targets both high income earners and low.IKEAs transmit methods are highly effective, large volumes in combination with flat packages are important in component part IKEA to transport products economically from the supplier via the stores to the customers. Flat packs mean that IKEA do not have to pay for transporting or storing unnecessary air and that not only means lower warehousing and distribution costs, but also less impact on the environment. At present 20 % of all IKEA goods are transported by rail.6)It makes sense for Ikea to target a wide range of customers. This is referred to as mint candy marketing. But theres the other side of it where in some situations they will target footling sections of the market. Taken to the limit, this might involve catering for a tenuous select group of customers a target market that has very specific needs. I.E childrens section.In big bucks marketing, Ikea would aim their products at most of the available market and normally try to sell a range of same products to all customers. Mass marketing is possible if the products are popular and purchased by many different types of people. For example Ikeas furniture products are well suited to being sold in mass markets.Businesses must be able to produce on a large scale if they are to sell success sufficienty in a mass market. A company may have to invest heavily in resources such as buildings, machinery and vehicles. Usually, firms also have to be very price competitive to flourish in mass markets.By contrast, niche marketing involves companies identifying and meeting the needs of relatively small areas of the market. The aim is to cater for the needs of customers that have not been met sufficiently by other business, and niche marketing is one way in which small businesses can operate profitably in markets that are dominated by large firms. An example would be Ikea and their play pen for younger children.Market inquiry helps businesses to identify whether they should adopt a mass or niche marketing strategy. In general, this would depend on* Whether the needs of customers inwardly all separate of the market are being met.* The extent to which a business can provide specialist products dependent of meeting the needs of select groups of customers. This gives IKEA good idea whether there is a need for a unique product on the market, or a product aimed at a special selection of customers, doing this research could potentially produce new opportunities for them.* The degree to which competitors are currently meeting the needs of all customers within the market.7) Market research is the systematic collection and analysis of data to enable a business to take better quality marketing decisions. In simple terms, market research allows businesses to find out what customers want. thither are a number of reasons why businesses invest in market research.To determine whether IKEA should focus on mass marketing or niche marketing, they can use market research. Most products are only likely to be mainly purchased by particular groups of customers the market of young working-class males, for example, is very different to that of middle aged wealthy couples. Market research can assist a firm in identifying which parts of the market are most likely to buy its products.It is vital for a business to know who its customers are. This allows the business to* Design products to best meet the needs of these customers This makes it m ore efficient at what it does as it specifically meets the needs of IKEAs customers, meaning its something which grabs there attention, or they can relate to and want to purchase.* Target advertising, promotions and special offers at these groups People like a bargain, once they see a discount on a product they are looking for they are likely to purchase it from IKEA.* Conduct further in-depth research with specific groups of customers to uncover their needs as fully as possible.5) Businesses need to know whats happening in the market. To be able to plan its product and marketing effectively, a business like Ikea needs to address three important questions.What is the size of the market?A way of cadence the size of the market is to consider the volume of sales made by all businesses selling furniture.What is the structure of the market?This means discovering the number and size of businesses that make up a market. Are there, for example a few large firms, or many small firms? Or a m ixture of large and small firms? If a business is in competition with large firms, it may decide to avoid competing on price terms as larger firms may be able to produce their products more cheaply.Is the market growing or shrinking?Market research can reveal what is happening to sales in market over a period of time. A business may feel more confident about entering a market which is growing, as it should be easier to win sales when some customers are not yet loyal to particular brands or manufactures. The market for DIY furniture has kept growing recently mainly due to Ikeas success. If IKEA are planning on purgative a new product, its likely they will do research into other products in a similar field to see whether the market for them specific products are increasing or decreasing. This will give them a good idea whether it is worth a full-scale launch of the product they have in mind.9) append Quality Control is the most necessary inspection control of all in cases where, desp ite statistical quality control techniques or quality improvements implemented, sales decrease.The major problem which leads to a decrease in sales was that the specifications did not include the most important factor, What the customer required.To maintain their quality and standards is vital to IKEA, the quality and reliability and workmanship of their products is crucial to there brand. Both to keep their customers and to be legally correct.* Marketing had to birth out their work properly and define the customers specifications.* Management had to confirm all operators are equal to the work imposed on them and holidays, celebrations and disputes did not affect any of the quality levels.* Inspections and tests were carried out, and all components and materials, bought in or otherwise, conformed to the specifications, and the measuring equipment was accurate, this is the responsibility of the QA/QC department.* Any complaints received from the customers were timorously and satisfa ctorily dealt with. This will help keep IKEA a favourites with the customers.To conclude, the above forms the basis from which the philosophy of Quality Assurance has evolved, and the achievement of quality or the fitness-for-purpose is Quality Awareness end-to-end the company.IKEA hire highly trained quality control workmen, to check that the products in the warehouse are looked after sensiblely and that they are delivered to the customer effeciantly. Quality control is to check that there product meets customer demands and possibly look for ways to improve it. Its important for a business like IKEA to have regulary quality control checks to make sure that the products they sell are always up to standards, making sure the high IKEA standards dont drop without them being aware. To make sure of this IKEA have a test lab in Almhult which tests both textiles and furniture, around 50,000 tests are carried out in accordance with current standards each year.For several years in successio n the IKEA stress Lab has been accredited for it quality system and test methods in accordance with the international standards. All these tests have been developed to correspond to many years of regular use in a domestic enviroment in the areas for which the product is intended. IKEA not only test products during development, but also selects random samples from among the products on sale in the stores. As IKEA say It is our customers that we want to come back not our products This makes sure that IKEAs customers get there full value for money and a long lasting product.