Recommendations Solution for Marketing Issues Case Study

Suggestions Solution for Marketing Issues - Case Study Example Be that as it may, in the ongoing occasions, it very well may be said the aircraft bearer is tormented with different issues running from diminishing stock costs to fall of purchaser dedication just as rising working expenses. This specific notice is in light of the showcasing strategies that can be utilized to solidify the airline’s position in the worldwide market, while managing the issues identified with fall in client reliability. It additionally should be referenced that while planning the methodology, center was given around limiting the working expense of the carriers. Suggestion The suggested answer for the issues looked by the aircraft organization on the lines of devaluing client dedication for the carriers is multi layered in nature. Right off the bat, Classic Airlines, needs to concentrate more on tuning in to its clients, since they are the key income generator for the aircrafts Secondly, the carrier needs to go into a code offering practice to another carrier wi th the goal that the organization can get a solid and high progression of consistent clients. Examination and Support of the Recommendations It is of extensive significance to feature that the aircraft organization has been confronting huge issue with respect to devaluing shopper unwaveringness. The issue has been additionally convoluted since the current clients of the aircrafts, who fall in the regular customers classification has shown a dunk in the recurrence of utilization of Classic Airlines. It has been expected that the dunk on account of existing clients might be rising either on account of the issue identified with picking elective aircraft or the factor of identified with testing situation for the general economy. It likewise should be featured that the carrier is additionally confronting numerous different issues. Speaking explicitly about the different issues, the principal thing that should be featured is the issue of value cut taken by Classic Airlines. It should be r eferenced that the aircraft in the ongoing past has started a value cut for its carrier administrations for the travelers. Obviously, that however this was a complimentary move done while attempting to handle the past aircraft issues just as the value cut drive from the contenders, this further brought about the restricting of the income producing capacities of the carrier organization. The subsequent issue is that the aircraft has been confronting an issue of increment in working expenses for a long while. As an essential counter measure, the top administration of Classic Airlines has started the order to fundamentally accomplish a 15 % decrease in costs. It should be featured that the nearness of these extra issues has essentially brought about the way toward constraining the choices that can be used for giving huge proposals to the airline’s current issues identified with fall in customer steadfastness. While talking with respect to the way toward giving suggestion, it ver y well may be said that the absolute initial step will be to decide on tuning in to the clients. Talking in more subtleties, it tends to be said that the Classic Airlines as of now has set up, an exceptionally very good quality client relationship the board (CRM) framework, which can possibly give increasingly operational capacities when contrasted with the ones that are as a rule right now utilized. As of the ongoing client inputs got, it has been understood that the current CRM framework is an excess of robotized in nature and comes up short on a human fueled communication. The current CRM framework can incorporate telephone stations with the at present existing web stations. In spite of the fact that including a human cooperation interface in the current CRM framework may demonstrate exorbitant, yet it will help in tuning in to the

Things Fall Apart by Chinua Achebe Essay Example | Topics and Well Written Essays - 2250 words

Things Fall Apart by Chinua Achebe - Essay Example Individuals live in cottages known as obis which are worked at the focal point of the compound. Polygamy is likewise acknowledged in this network; as one man can wed the same number of ladies as he enjoys in light of the fact that having various spouses and youngsters is viewed as a wellspring of riches or that one was rich. People had various jobs in the network; men were liable for developing sweet potatoes as it was the most significant harvest in the network while ladies developed the less significant yields like cocoa-sweet potatoes, beans, cassava e.t.c. The setting additionally empowers us to follow and comprehend the Igbo lifestyle. The individuals of Umuofia have some huge services like the seven day stretch of harmony that was incredibly seen by everybody, and no one raised any ruckus during the festival as observed (Chinua Achebe, Things Fall Apart. Page 23) Okonkwo is fined for beating his significant other during the celebration. This was trailed by the planting of sweet potatoes then the new sweet potato feast. Other commended exercises additionally incorporate move, soul changing experiences or more all precepts. The individuals of Umuofia adored their precepts, and they never missed to us them in all events. They even have a precept that says â€Å"words are the palm-oil with which word are eaten†. Religion is truly significant to the individuals of Umuofia as the egwugwu are profoundly regarded and are accepted to keep the harmony in the land and direct equity. Many individuals was gifted in Arts for example Okonkwo ’s father they were acceptable in music and verse, thing that as indicated by Okonkwo were not masculine, and he detested hearted Arts and the individuals who did them. Everybody in the network had something to add to the movement of the network including ladies and kids. Sluggishness was debilitated and reproached as in numerous other African people group. A ton has changed since the hour of the setting of this incredible book; for instance, today in my locale we don't celebrate agrarian examples or move among others. Polygamy is likewise not rehearsed in my locale, not at all like Umuofia. Be that as it may, we have wedding, move festivities, and we likewise do cultivating as the fundamental financial action. The setting of a book is the thing that assembles it. It is through setting that we can find the monetary exercises of the network, its social exercises, culture, and area among different components that assemble the body of the book. A country setting is consistently alluring and enlightening contrasted with different sorts of settings. Question 2 Achebe composed the novel â€Å"Things Fall Apart† to instruct individuals, and to battle belittling generalizations about Africa. Notwithstanding, he doesn't present the Igbo society as perfect. He reprimands a few parts of the network through his characters. Achebe appears to challenge some conventional convictions and practices. For instance, the murdering of Ikemefuna, Okonkwo’s received child. He does this through the character Obierika (Okonkwo’s closest companion) who would not join the remainder of the town men in the stroll to the woods were the kid was to be executed by state that he has better things to do(Chinua Achebe, Things self-destruct, page 32). Obierika additionally disclosed to Okonkwo that his deeds would not please the earth as a result of the men’s activities. This ends up being genuine later, in spite of the fact that Okonkwo can't help contradicting him, however he is later confronted with an incredible mishap and is ousted from his home for a long time. This shows Achebe doesn't concur with the homicide of the little youngster for he had carried out no wrongdoing to be executed thusly. Achebe

White Blood Cells Essays - Immune System, Cell Biology,

White Blood Cells White Blood Cells Microscopic organisms exist wherever in the earth and have constant access to the body through the mouth, nose and pores of skin. Further increasingly, numerous cells age and bite the dust every day and their remaining parts must be evacuated, this is the place the white platelet assumes its job. As indicated by this citation, without white platelets, otherwise called leukocytes, we would not have the option to endure. White platelets are our bodys number one resistance against diseases. They help keep us clean from remote microscopic organisms that enter our bodies. Measurements show that there are five to ten thousand white platelets for every miniaturized scale liter of blood, anyway this number will increment during an ailment. White platelets can contrast from numerous points of view, for example, size, shape and recoloring qualities. There are five various types of white platelets that fall into two separate classifications. One class is called, granular leukocytes, and the other is called agranular white cells. There are three distinct kinds of granular leukocytes. Neutrophil is a phagocyte, created in the bone marrow that ingests and demolishes microbes very quick. Neutrophil has a distance across, which is, around ten to twelve micrometers in length. They make up around 60-70 percent of the all out number of white platelets in our body. Eosinphil is a kind of white platelet that secretes harmful materials so as to execute parasites, sensitivities and phagocytosis of microbes, which is the point at which the cell takes in materials to dispose of them or move them from where they were. They make up around 2-4 percent of the all out number of white platelets in our body. These white platelets are like Neutrophil since they assault microscopic organisms by the safe framework. This specific gathering of white platelets is critical in my body, since they are conspicuous at locales of unfavorably susceptible responses, for example, hypersensitivity. The core of Eosinphil is made of two flaps, an d embedded in the cytoplasm are huge, red-orange granules, and the measurement of them is on normal around twelve to fifteen ?m. The third sort of granular leukocytes is called, basophil. Basophils significant capacity is, emission. They will in general have a breadth of 12-15 ?m. These cells make up just around one percent of the all out populace of white platelets, making them be substantially more hard to identify. These cells emit both histamine and heparin. Histamine brings blood into the harmed zone, while heparin eases back thickening with the goal that more blood can enter the harmed zone. There are two various types of agranular white cells. One is called monocyte, and the other is called lymphocyte. The significant capacity of monocyte is, phagocytosis. These cells all the more rapidly and are in this manner ready to expend microscopic organisms and dead tissue at a quick rate. Monocytes have a normal distance across of, 12-17 ?m, and they make up around 3-8 percent of our leukocytes populace. Lymphocytes, significant capacity are insusceptibility. There are a wide range of types of lymphocytes, and the entirety of the various structures have various capacities. B-lymphocytes produce, plasma cells, which structure antibodies to (humeral safe reaction), T-lymphocytes produce, silencer cells, assistant cells, and cytotoxic, executioner cells. Lymphocytes have a measurement of around 8-18 ?m. By and large leukocytes, either clean up dead cells from the body, or devastate explicit microorganisms, infections, and different specialists of malady. Science Essays

Miss free essay sample

Contrast two mental methodologies with wellbeing and social consideration administration arrangement. Kathryn Lamb Tuesday fourteenth May 2013 In this task, I will think about the humanistic point of view and the natural viewpoint in a wellbeing and social consideration administration arrangement. The humanistic point of view is â€Å"an inborn propensity we as a whole have as individuals to turn into as well as can be expected be in all parts of character and scholarly, social and passionate life. † Moonie, N (2010) Health and Social Care Level 3 Book 1, p. 348. Though the organic hypothesis takes a gander at the qualities of individuals and furthermore says that it is the thing that figures out who an individual is and how they grow, so improvement is increasingly attracted to nature (or hereditary qualities) instead of sustain (or the earth). In wellbeing and social consideration settings, the humanistic and the natural methodologies negate one another and can likewise influence a person’s wellbeing in various manners. For instance, in the event that somebody is determined to have cystic fibrosis, the humanistic methodology says that for somebody to create, an individual must finish Maslow’s chain of importance of requirements where they should accomplish the fundamental necessities of life clench hands, for example, great lodging, great quality food and wellbeing which are totally remembered for Maslow’s progressive system of necessities. Polycentric is an exceptionally advertise arranged. Each market is viewed as one of a kind, that’s why the promoting blend, item systems, evaluating methodologies and so forth is diverse for every nation. Model: Citicorp’s money related administrations around the globe worked on a polycentric premise. James Bailey, one Citicorp official, offered this depiction of the organization: â€Å"we resembled in a medieval state. There was a lord and his court, would they say they are in control? No. The land nobles are who were in control. Ruler and his court may proclaim either, yet the master nobles who proceeded to do their thing to their named land. With that announcement we can decipher that even the proprietor of organization in headquarter expressing various stuff, yet every nation has a few contrasts, and we should rolls out certain improvements so as to cause our organization to prevail in other nation. * Regiocentric (locally arranged) Firm treats an area as a uniform market section and adjusts a comparable showcasing technique inside district yet not across area. For examole: Mc Donald not serving pork and butcher creatures through Halal procedure just in Middle East and some muslim-ruled nations. * Geocentric (world-arranged) The geocentric methodology considers the entire world as a solitary market and endeavors to figure coordinated promoting techniques. The firm perceives the two similitudes and contrasts in societies and markets. Best practices are embraced on a worldwide premise and adjusted for neighborhood conditions where important. Settle and other worldwide organization is utilizing geocentric direction. Colgate Palmolive is a model for an organization which utilizing geocentric methodology. It has been working globally for a long time and its items are family units in excess of 170 nations. 2. The act of every one of the passage modes (sending out, permitting, diversifying, contract fabricating, vital collusions, joint endeavors and remote directt venture) if it's not too much trouble give guide to every section methodology done by every neighborhood organization and universal organization * Exporting The home organization trades their item to have nation organization/merchant. It is the most secure passage methodology to begin growing organization abroad. By sending out we would get familiar with the market circumstance in abroad market. What's more, it is less dangerous and less expense than to makes the products in have nation. The case of sending out is kecap Bango and bumbu Bamboe in European market, particularly French. Kecap Bango and bumbu Bamboe send out their merchandise to Indian and Asian store in France. The objective market is obviously Indonesian purchaser who lives there. Another model is Teh Botol in container pack, it sells its item by aiding of Indonesian government office in Paris, France. * Licensing In authorizing the home firm consents to allow an organization in have nation to utilize the assembling, preparing, trademark, know-how or some other ability gave by the licensor. For instance, Coca Cola offer permit to United Bottlers to make Coke in Zimbabwe. Diversifying A home organization which utilizing diversifying (franchisor), awards another ( an organization or individual) the rights to disperse products or administrations utilizing franchisor’s brand and framework in return for charges. Mc Donalds is referred to utilize establishment as its market techniques through the world. In Indonesia, alfamart and indomaret are utilizing diversifying as their technique. Yet, they despite everything utilizing it inside Indonesia not abroad. * contract fabricating In contract fabricating the firm choose to enter by getting an assembling of its item in target showcase. In model GAP contract make in creating nations to produce and sells them. The items can be made to the conditions and explicit necessities of the neighborhood advertise * vital collusions Strategic coalitions firm join with contender to seek after a lot of consented objectives stay free after the development of the partnership. The accomplice firms share the advantages of the collusion and the control of the presentation of appointed errands and the accomplice firms contribute on a proceeding with premise to at least one key territories. For instance, in 2005 Adidas (a German organization) reported its securing of Reebok. Mr. Herbert Hainer, the CEO of Adidas, expected to reduce expenses by 125 million Euros in the following three years by sharing data innovation, cooperative energies in deals and circulation, and less expensive sourcing. Nonetheless, the new consolidated organization will keep on running separate base camp and deals powers, and keep most dissemination communities separated * joint endeavors In joint endeavors the organizations wherein at least two financial specialists share proprietorship and command over property rights and activity. In Zimbabwe, Olivine enterprises have a joint endeavor concurrence with HJ Heinz in food handling. * remote direct venture The firm makes an immediate interest in a creation unit in an outside market. It is the best responsibility since there is a 100% possession. The worldwide firm can get completely remote creation offices in two essential manners; It can make an immediate procurement or merger in the host market and It can likewise build up its own offices starting from the earliest stage. Worldwide organization are as of now utilizing outside direct speculation, similar to Nestle in numerous nations on the planet including Indonesia, Unilever, and so forth

Operation Management Strategies Implemented †MyAssignmenthelp.com

Question: Examine about the Operation Management Strategies Implemented. Answer: Presentation In the late 2012, the organization revealed its first quarterly misfortune over the time of five years. The organization has put vigorously in new dispersion places, propelling every day bargains on the site and the advancement of ignite. The author Jeff Bezos realized that opposition is extreme for the organization and there are numerous different players in the market who are performing all around ok. In 1994 subsequent to seeing the blast in the web use of close about 2300% Jeff Bezos left his generously compensated activity and began an online book shop inside his leased house in Suburban Seattle (Teles and Coutinho, 2011). His online book selling organization developed as the universes biggest online retailer who bargains in books, design, DVDs, array, furniture, gadgets and wellbeing, and excellence. Amazon manages four kinds of clients, which incorporates venders, undertakings, last customers and substance makers. Amazon has planned its site customer well disposed by offering different choices in size, shading, brand, and cost. The site is anything but difficult to utilize and has been created remembering to provide food the greatest needs of the buyer at one virtual gateway. The Companys statement of purpose is Earths most client driven organization (Teles and Coutinho, 2011) Amazons Operations methodologies Products and enterprises plan hierarchical yield configuration is shrouded in this vital choice zone of operational administration. This is done basically with the assistance of advances. For instance, the organization guarantees that its online retail benefits are in accordance with the necessities of target clients utilizing the propelled correspondence and data advances. It likewise bolsters the greatest activity of web based business (Teles and Coutinho, 2011). Quality administration the target of this choice is to boost the operational yield so as to satisfy the consumer loyalty. For instance, amazon consistently rouses its workers to tackle the issues and improve the business by making new thoughts (Teles and Coutinho, 2011). Area system the availability of market and assets is considered in this key choice like their distribution centers ought to be closest to the area where the greatest client base is accessible. Procedure and limit structure the target of this choice is to enhance the limit and creation process. Broad robotization is applied to smooth out the business procedure. For instance, the companys primary yield is to get the requests so it has mechanized the advances to get whatever number requests as could be expected under the circumstances. This methodology features the significance of robotization and other related advances to improve the limit and procedure (Cassidy and Scott, 2002). Procedure and format plan this choice territory manages the development of data, material, and human asset. This goal is satisfied with the assistance of productive format structures which is lined up with PC helped programs. For instance, in the distribution centers, all the things are allocated according to the computerization approaches. The format is made for boosting the rack space and limiting the passageways for accomplishing the ideal limit and this is managed without lessening the procedure productivity. Gracefully chain the executives this vital choice is worried about the smooth out of flexibly chain the board. Organization does this through computerizing and empowering the purchasers and providers to get to a portion of its IT resources for instance dealers smooth out their flexibly with assistance of interest information accessible on the companys online retail site, and purchasers can follow the request set and can do all the correspondence with venders through the information accessible on the site. Occupation plan and human asset HRD is the fundamental focal point of this key choice region. Companys activity the board utilizes a mix of outsider business offices and in house workers. For instance, laborers from every one of these organizations fill the transitory places of the organization and are additionally assessed on the off chance that they are fir for the stable situation or not? Particularly in their stockrooms and satisfaction focuses. Companys enrollment process depends on the hierarchical development. Booking activity administrators remember the present moment and middle of the road timetables to guarantee that all the assets fulfill showcase needs. In this key choice territory organization is completely solid on providers to maintain its online retail business. For example, providers need to get to the companys site so as to decide the interest level and smooth out their conveyance and transportation plans in like manner. Stock administration .under this choice organization needs to guarantee the adequate stockpiling of stock to satisfy the need, this is finished with the assistance of utilizing in the nick of time method for instance in the greater part of the cases as the stock comes in the distribution center it immegiatelybgets conveyed to the client to satisfy the order(Emblemsvg, 2006). Also, to guarantee the ideal stock holding and request, representatives in the distribution center are prepared to amplify the speed so requests can be satisfied. By along these lines, organization limits its expense by fulfilling the greatest clients need. Upkeep it accentuates on the steadiness and unwavering quality of the business forms. Laborers are prepared normally so as to keep up HR limit with regards to fulfilling the companys requirement for its internet business. Besides, organizations consistently look for cutting edge alternatives for the spontaneous creation of its operational efficiencies (Emblemsvg, 2006). The do-purchase choice system It is the takeoff point for making activities strategy.it causes chiefs to choose what ought to be finished by association and what ought to be finished by providers (Cassidy and Scott, 2002). Amazon has unmistakably characterized the goals for its supervisors that what startegies must be received by them so as to build the deals of the organization and providers are additionally mindful of the terms and conditions on which they have to work. The organization chose to redistribute its items through different providers so as to cook the most extreme market with least expense. Amazon has set itself as a mammoth in the realm of innovation by giving the comfort at clients doorstep (Shelar, 2016). Since initiation amazon has obtained numerous vital gains in research and innovation and cases to be universes most client driven organization by executing numerous creative thoughts, for example, a single tick request accommodation to clients, extemporizing on client surveys and so on v.it has likewise procured new client base by producing a worldwide relationship with the assistance of viral promoting. Manners by which amazon exceeds expectations relationship building. With regards to huge organizations the vast majority of them neglect to obtain client relationship, however this isn't the situation with amazon. The organization constructs client relationship as well as give them the customized benefits by offering them the items premise their past buying history (Shelar, 2016). The following are the techniques which make the organization independent among its rivals: Information driven relationship advertising amazon use web explore and huge information to all their client confronting communications. At whatever point a client calls a client agent they extraordinary you with your name as well as they have all the necessary data accessible to them so as to cause you to feel good and sure. The equivalent can be found in their amazingly customized messages in which they allude to you with your name as well as gives you the necessary data without burning through a lot of your time (Shelar, 2016). The most extreme a client visits their destinations and quest for items the more customized messages you get from them. Accommodation and experience-clients now days want to shop online due to the comfort they get. Amazon furnishes them no sweat with which they can search for what they need without taking a lot of time and furthermore make them sure by their substitution or bring conventions back. Activity administrators remember the present moment and middle of the road calendars to guarantee that all the assets fulfill advertise needs. In this key choice territory organization is completely dependable on providers to maintain its online retail business (Shelar, 2016). For example, providers need to get to The___14 Companys site so as to decide the interest level and smooth out their conveyance and delivery plans likewise. Clients shopping is made more issue free by Doing snappy buys with the assistance of a single tick. Amazons run catches it is an equipment which can be purchased at home and all the buys should be possible just by a single tick. Amazon prime in which clients can get their requests in a day and on the off chance that the area is close by, at that point possibly that day. Making web based business an encounter to share-in spite of the fact that it has been seen that shopping is a social encounter this isn't on account of web based business here clients make their buys alone. Be that as it may, amazon relationship advertising group has developed an alternative in which at whatever point a client makes any buy then they are being approached to share their experience on long range informal communication locales (Shen, Benyounes and Gerbaud, 2015). This fills in as an instrument for publicizing as well as aides in the spontaneous creation of the item. Cost methodology Amazon is having by and large cost administration among the entirety of its rivals by giving Most reduced potential costs Propelling amazon prime in which clients can spare transportation cost Clients can keep away from state charge. Giving different free delivery offers. Managing little organizations and affiliates. Deficiency selling of arouse. Value check application propelled by amazon (Shen, Benyounes and Gerbaud, 2015). According to many research, it has been seen that amazon changed costs of around 80 million items in a solitary day since they needed to furnish their clients with the most ideal costs in the market (Cie?la, 2015). For instance in the mid of year 2012 HP 8600 printer

A streetcar named desire by Tenessee Williams.

A trolley named want by Tenessee Williams. Tennessee Williams was once cited as saying Images arenothing yet the regular discourse of drama...the purestlanguage of plays (Adler 30). This is plainly obvious in A Streetcar Named Desire, one of Williams' numerous plays. In examining the principle character of the story, BlancheDuBois, it is critical to utilize both the strict content as wellas the images of the story to get a total and thoroughunderstanding of her.Before one can comprehend Blanche's character, one mustunderstand the motivation behind why she moves to New Orleans andjoins her sister, Stella, and brother by marriage, Stanley. Byanalyzing the imagery in the primary scene, one canunderstand what provoked Blanche to move. Her appearance inthe first scene proposes a moth (Williams 96). Inliterature a moth speaks to the spirit, so it is conceivable tosee her whole journey as the excursion of her spirit (QuirinoCropped screen capture of Vivien Leigh from the traile...63). Later in a similar scene she portrays her voyage :They advised me to take a trolley named Desire, and thentransfer to one called Cemeteries and ride six squares andget off at Elysian Fields (Quirino 63). Taken literallythis doesn't crease to add a lot to the story; be that as it may, ifone research Blanche's previous one, can genuinely understandwhat this citation represents. Blanche left her home tojoin her sister, since her life was a hopeless wreck inher previous spot of living arrangement. She concedes, at one point inthe story, that after the demise of Allan (her husband)intimacies with outsiders was all I appeared to be ready to fill myempty heart with (Williams, 178). She had sexual relationswith any individual who might consent to it. This is the first stepin her journey Want. She said that she was constrained intothis circumstance since death was inborn and...

Feminism and The Hunger Games - Free Essay Example

Feminism has always been dominated by white womans issues, and often will leave out African American womans struggles. Also in cinema, being black has often correlated to being problematic. In the movie, The Hunger Games we see two main female characters, Katniss a young white female and Rue a young black female. In this essay I will be using feminist film analysis techniques and concepts, in particular a critical race theory lens, and bell hooks concept of the oppositional gaze, to shed light on the on going issues of black representation in the cinema. Even though The Hunger Games is seen by many as a pro feminist film, depicting a young woman conquering death without the help of a man, it fails to properly represent African American woman, and instead follows many stereotypes of black woman in film. Since media products are tools that shape the mind of society and assist in forming opinions on cultural identities and concepts, it is important to analyze them. Through this film analysis I hope to expose the underlying layer of societies ways of thinking, and see how this way of thinking shapes black and white female characters. Firstly, it is important to recognize the differences in the roles Katniss and Rue play. Katniss (the white female protagonist) is depicted as a strong, complex, independent female warrior, and is very critical to the story line. Rue ( the black female sidekick) is shown to be weak, timid, and is a far less developed character. Her role seems to be in place only to emphasize Katnisss character traits, and does not show her as female warrior, but instead as a helpless girl whom Katniss needs to protect. The relationship between Katniss and Rue is complex, and does steer away from the stereotype that white and black females cannot be friends, but instead be must be competition. Their relationship shows Katniss as somewhat of a surrogate older sister to Rue and they build an alliance while in the game arena. Even thoug h their relationship is seen as a positive female alliance, it instills the message that white woman have the upper hand. The directors of this film had an opportunity to build on Rues character as well as Katniss and Rues bond, but instead chose to kill her off shortly after her character was introduced. Even in Rues death scene the audiences sympathy was not towards Rue, but instead focused on Katnisss emotional pain while losing a friend. Secondly, Bell Hooks writing on the oppositional gaze is a concept that I found prominent in this movie. Instead of the typical feminist film critique that the male roles in cinema hold a dominant gaze over woman, we now see a white female dominance over black woman. While Katniss is free from any gaze, Rue is still subjected to the white female gaze. In the entire Hunger Games movie Rue gets only a few shots, and majority of these shots are from Katnisss point of view. While these shots do provide background to Rues characters, it doesnt allow the audience a chance to connect with her role, therefore they will continue to relate and sympathize with Katniss more. By choosing to film Rue from Katnisss POV for majority of the scenes, the movie follows the stereotype that black woman are in the position of other in a white dominated culture. Even whe n representations of black women were present in film, our bodies and being were there to serve, hooks argues. Rues role in this film is consistent with Hooks claims that while black woman may be included in film, theyre often playing roles that are only in place to serve meaning to more prominent white roles. Lastly, as a viewer it is vital to view movies through a critical race theory lens. Critical race theory , is the view that race, instead of being biologically grounded and natural, is socially constructed and that race, as a socially constructed concept, functions as a means to maintain the interests of the white population that constructed it (brittanica.com). When viewing The Hunger Games through this C.R.T lens it could be assumed that African Americans were only included in this movie to fulfill a quota. Besides Rue, there were only two other speaking roles which black individuals played, and if taken out of the movie there would be no substantial differences to the story line. By including Katniss and Rues relationship in the movie it allows a white viewer to feel satisfied with the inclusion of diversity, but doesnt make them give up their self imposed superior title, which places it in what I would like to call a racial comfort zone. In conclusion, I believe that The Hunger Games shows a lot of feminist film potential, but fails to properly represent black woman and their experiences. Through analysis of Rue and Katnisss roles we are able to see the differences in their character traits. While Katniss is a strong, active, and complex character, Rue is timid, relatively weak, and far less developed. Katniss is seen by the audience as a female warrior, and Rue is not. Rue mirrors the problems that white women were faced with in classical cinema, such as passivity in action, being the target of an oppositional gaze and never being the protagonist.